The New Romantics: LUNDIS BLEUS

Lundis Bleus
Avenue Léopold-Robert 88  
La Chaux-de-Fonds 2300
SWITZERLAND
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Lundis Bleus – an overnight sensation in just 22 short years!






A lot happened in 1994 – Nelson Mandela became the president of South Africa, the Channel Tunnel (Chunnel) opened connecting London to Paris by high speed rail, Brazil won their fourth world cup, and (although they didn’t know it at the time) a new watch brand was born – Lundis Bleus



Lundis Bleus started out life as a conversation between two watch school friends –
Johan Storni and Bastien Vuilliomenet met while students at the watch making school of La Chaux-de-Fonds in the cradle of Swiss horology. Each took a slightly different path with Johan furthering his knowledge and experience at the International Museum of Watchmaking, then taking an additional qualification as a watch making construction technician. Bastien later received a degree in industrial design at the University of Applied Arts in La Chaux-de-Fonds.

The evening of December 30th, 2004 is important in the brief history of Lundis Bleus, because over dinner that evening, the two friends made a new career resolution, to join forces and create something new in the field of watchmaking. 




Fast forward a mere 10 more years, and following successful stints with some of the best known watch brands, Lundis Bleus was ready with their first model – November 2016 saw the first model - “Ref. 1100” brought to life. 



From the beginning, the intention has never been to create a brand just for the sake of creating a brand. Rather, both friends knew that there was a real demand for independent watchmaking, but at an attainable price. The idea that a Lundis Bleus owner would be able to draw a direct line from their watch to the person who brought it to life. Beyond that, both Johan and Bastien wanted an honest, transparent process. No special code names for the movements used, no paid “friends of the brand”, no outlandish creation myths. A high-quality watch, all parts and components clearly identified, made one at a time and sold at a fair price. 

What’s in a name?

Lundis Bleus (that’s Blue Mondays to you) was what today could be considered a lifestyle choice. Dating all the way back to the 16th century, it was what might best be described as the freedom of freelancing. The concept being that the best paid, most highly skilled workers would simply opt not to go to work on Mondays. This would occasionally extend to Tuesdays, and very rarely spill into Wednesdays. Let’s just say, these guys worked hard, and apparently, they played hard too!

For us, Lundis Bleus has a slightly different reference point. It underscores our commitment as an independent brand, free to set our own course, and follow our own path. Our logo (a graphic interpretation of an alcohol molecule), speaks to our open approach to what we do, as well as the passion we felt as student watchmakers, that has blossomed into our brand.

“The logo is in itself a graphical interpretation of an alcohol molecule, to evoke the conviviality and overall humanity of our brand.”

Uniquely Lundis Bleus

Look closely at the dial of a Ludis Bleus watch. Notice anything different? We certainly hope so, because perhaps the most easily recognizable characteristic of our watches (apart from our logo) is the enamel that adorns our dials.

The first Lundis Bleus watches equipped with kiln- red enamel dials have been unveiled in early 2017 and many of those were delivered to customers in Switzerland and Japan that June.

Just what is kiln-fired enamel exactly?

Unlike Lundis Bleus, the process of kiln-fired enameling dates back several thousands of years. It is an age- old technique of metal embellishment, in which “enamel” (a type of glass) is fused to a metal base. This process is usually done in a kiln between 780°C and 850°C.

Enameling is mainly done on copper, silver and gold. At Lundis Bleus, we have chosen to use sterling silver (925/1000) for the enameled dials of our Ref.1100-EU.

One of the beautiful things about enamel is its flexibility. It can be transparent - allowing the texture of the metal base to show through, opaque, semi-opaque or opalescent. The metal base used for enameling can be left raw for opaque enameling or can be decorated with engravings or stampings when working with transparent enamel (which would help display the engravings).

For the Ref.1100-EU (insert image of Ref.1100-EU here) we use transparent enamel and this contributes to the unique texture, resembling the surface of the ocean. This process is entirely done in our Lundis Bleus workshop in La Chaux-de-Fonds.

Working with enamel is a long and delicate process. From the preparation of the metal to the application of the enamel, every step is followed with meticulous care. Then comes the moment of truth, where our creations must go into the oven (kiln). And this is where all of that hard work and care can be undone. the step where our dials literally undergo a trial by fire. Lundis Bleus dials go through the firing process an average of 6 times.

The process of creating a kiln-fired enameled watch dial is very long and delicate. There are easier ways to go about making a dial, but at Lundis Bleus we are dedicated to our craft. Owing to this, our enameled watch dial production is very limited, but worth the effort!

“Even though it is difficult to produce our enameled dials, the final result is so beautiful and unique that it’s worth each of the numerous hours spent on each one of them.” 


A review of Lundis Bleus 1100-01
Seven Days with the Lundis Bleus


Current Models

1100-01
PRICE:  CHF 1'900.00
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shape profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sides anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and blue mineral crystal. Silver galvanic dial with 15 rhodium plated applied indices and parts. Taupe suede calf leather strap and electric blue lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes, central seconds and date at 6 o’clock. 

1100-02
PRICE:  CHF 1'900.00 
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shape profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sides anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and blue mineral crystal. Dark nickel galvanic dial with 15 rhodium plated applied indices and parts. Dark olive green suede calf leather strap and electric blue lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes,
central seconds and date at 6 o’clock. 


1100-03
PRICE:  CHF 1'900.00 
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shape profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sides anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and red mineral crystal. Dial and 15 applied indices and parts in galvanic rose gold 4N color. Eggshell suede calf leather strap and scarlet red lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes, central
seconds and date at 6 o’clock. 


1100-04
PRICE:  CHF 1'900.00 
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shape profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sides anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and blue mineral crystal. Silver galvanic dial color with 15 applied indices and parts in galvanic rose gold 4N color. Light tobacco brown suede calf leather strap and electric blue lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes, central seconds and date at 6 o’clock.


1100-05
PRICE:  CHF 1'900.00 
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shaped profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sided anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and blue mineral crystal. Dial in dark nickel galvanic color with 15 applied indices and parts in galvanic rose gold 4N color. Medium olive green suede calf leather strap and electric blue lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes, central seconds and date at 6 o’clock.

1100-06
PRICE:  CHF 1'900.00 
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shape profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sided anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and red mineral crystal. Dial in galvanic rose gold 4N color with 15 applied indices and parts in galvanic rhodium color. Tobacco brown suede calf leather strap scarlet red lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes, central seconds and date at 6 o’clock.

1100-07
PRICE:  CHF 1'900.00 
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shape profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sides anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and blue mineral crystal. Silver galvanic dial with 15 rhodium plated applied indices and parts. Taupe suede calf leather strap and electric blue lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes, central seconds and date at 6 o’clock.




1100-08
PRICE:  CHF 1'900.00 
Available from select retail partners, and from Lundis Bleus direct.

Case in stainless steel 316L, Ø40mm with basin-shape profile. Water-resistant to 3 bar. Total thickness of 11mm, crystal included. Box type sapphire crystal with double sides anti-reflective coating. Case back in stainless steel 316L with lugs, stamped logo and red mineral crystal. Dial and 15 applied indices and parts in galvanic rose gold 4N color. Eggshell suede calf leather strap and scarlet red lining (suede leather). Tongue buckle in stainless steel 316L. Japanese mechanical movement with automatic winding mechanism (Miyota 9015). Features hours, minutes, central seconds and date at 6 o’clock.



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