The HYPE

The most interesting brands at BaselWeek are hiding in plain sight on the ground floor of the Hyperion Hotel.
The HYPE is a collective of independent watch brands, banding together for a collaborative, cooperative pop-up style event.  

What makes The HYPE special?  Simple, it is open to EVERYONE!  No ticket required, no velvet rope, no appointment needed.

The first HYPE event was held during BaselWeek this past March, hosting a wide range of brands -

GoS
Minase
Sartory-Billard

Straton
Milus
Ophion
Lundis Bleus
Vortic
Holthinrichs
ISOfrane
François Aubry

 

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