The New Romantics: MINASE


MINASE
https://www.minasewatches.ch/
34-1 Mitsumori
Hayashizaki, Ugo 
Ogachi, Akita-Ken
012-1103 JAPAN
Minase Facebook
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Minase is a fairly new brand in the Japanese watchmaking landscape.  But what many people don't realize is that Minase has been intimately involved in the production of other watches (OEM) for many, many years.

Minase launched as its own brand in 2005, and until last year was sold exclusively in Japan.  Minase represents themselves in Japan, and the rest of the world is represented by H-Development LLC in Bienne, Switzerland.  Media, communications and North American marketing and sales support are provided by Tempus Fugit Media (James Henderson).  All watches ship to the customer directly from Switzerland, or from authorized retail partners.  

About Minase -
Minase is, in many ways, as close to a true manufacturer as can be found in this day and age.  Everything with the exception of movements and crystals are made by the team in Akita-Ken.  


After many years of creating and assembling watches for other brands, Minase has emerged as one of the premier brands in terms of design and craftsmanship.  Minase operates on a few key principles, and perhaps first and foremost is that they endeavor to make a watch that will last not just one lifetime, but many.  Monozukuri when translated to English from Japanese means craftsmanship, and that is a word that is used quite often when discussing Minase.

A Visit to Minase -
Part One
Part Two
Part Three

A review of the Minase Divido -
7 Days with the Minase Divido

Current Collection

HORIZON
Courtesy of Minase
Horizon VM02-R01KD
Price: CHF 3280/€3280 including VAT (US Prices to be announced)




Case: Stainless steel 316L. 
Dual spherical box type sapphire crystal (non reflective coating), see-through case back. Water resistant to 50 meters (5 ATM). Dimensions: 38 x 51 mm. Thickness :12.0 mm.
Weight total 110 / 150 g.

Movement: KT7001/1 
Power reserve of 38 hours, Swiss ebauche, customized by MINASE with hand polishing and "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to create a 3-dimensional dial.  Together with the movement and the hands, this structure is an independent entity inside the case.

Functions:  Hours, minutes and central second hands. Date at 4 o'clock.

Strap:  Rubber (EPDM) with stainless steel deployment clasp.

Clasp: Stainless steel deployment buckle with side pushers.


Courtesy of Minase
Horizon VM02-M02SB
Price:  CHF 4380/€4380 including VAT (US prices to be announced).

Case: Stainless steel 316L. 
Dual spherical box type sapphire crystal (non reflective coating), see-through case back. Water resistant to 50 meters (5 ATM). Dimensions: 38 x 51 mm. Thickness : 12.0 mm.Weight total 110 / 150 g.

Movement:  KT7001/1
Power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and "perlage" on plates and bridges.

Dial:  HiZ concept with individual components to create a 3-dimensional dial.  Together with the movement and the hands, this structure is an independent entity inside the case.

Functions: 
Hours, minutes and central second hands. Date at 4 o'clock.
 
Bracelet:  Solid stainless steel execution featuring MORE concept.

Clasp:  Stainless steel deployment buckle with side pushers.


Courtesy of Minase
Horizon VM02-R03PD
Price: CHF including VAT (US Prices to be announced)

Case: Stainless steel 316L, PVD treated.
Dual spherical box type sapphire crystal (non reflective coating), see-through case back. Water resistant to 50 meters (5 ATM). Dimensions: 38 x 51 mm. Thickness :12.0 mm.
Weight total 110 / 150 g.

Movement: KT7001/1 
Power reserve of 38 hours, Swiss ebauche, customized by MINASE with hand polishing and "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to create a 3-dimensional dial.  Together with the movement and the hands, this structure is an independent entity inside the case.

Functions:  Hours, minutes and central second hands. Date at 4 o'clock.

Strap:  Rubber (EPDM) with stainless steel deployment clasp.

Clasp:  Stainless steel deployment buckle with side pushers.


Courtesy of Minase
Horizon VM02-R04BD
Price: CHF including VAT (US Prices to be announced) 
 
Case: Stainless steel 316L, PVD treated.
Dual spherical box type sapphire crystal (non reflective coating), see-through case back. Water resistant to 50 meters (5 ATM). Dimensions: 38 x 51 mm. Thickness :12.0 mm.
Weight total 110 / 150 g.

Movement: KT7001/1
Power reserve of 38 hours, Swiss ebauche, customized by MINASE with hand polishing and "perlage" on plates and bridges.

Dial: HiZ concept with individual components assembled to create a 3-dimensional dial. Together with the movement and the hands, this structure is an independent entity inside the case.

Functions: Hours, minutes and central second hands. Date at 4 o'clock.

Strap: Rubber (EPDM) with stainless steel deployment clasp.

Clasp:
Stainless steel deployment buckle with side pushers.
 
 
 

Courtesy of Minase

Horizon VM02-M01SB
Price:  CHF 4380/€4380 including VAT (US prices to be announced).

Case: Stainless steel 316L. 
Dual spherical box type sapphire crystal (non reflective coating), see-through case back. Water resistant to 50 meters (5 ATM). Dimensions: 38 x 51 mm. Thickness : 12.0 mm.Weight total 110 / 150 g.

Movement:  KT7001/1
Power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and "perlage" on plates and bridges.

Dial:  HiZ concept with individual components to create a 3-dimensional dial.  Together with the movement and the hands, this structure is an independent entity inside the case.

Functions: 
Hours, minutes and central second hands. Date at 4 o'clock.
 
Bracelet:  Solid stainless steel execution featuring MORE concept.

Clasp:  Stainless steel deployment buckle with side pushers.

 

 

 

DIVIDO 

Courtesy of Minase

Divido VM04-R02SD 
Prices CHF 3380/€3380 including VAT (US prices to be announced).


Case: Stainless steel 316L. Domed box type sapphire crystal (non reflective coating) on top, see-through sapphire case back. 
Water resistant to 50 meters (5 ATM). 
Diameter: 40.5 mm. Thickness: 12.0 mm.
Weight total 96 / 145 g.

Movement:  KT7001/1, automatic, power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and  "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to form a 3-dimensional dial.  Together with the movement and the hands, this structure is an independent entity inside the case.

Functions:  Hours, minutes and central second hands.  Date at 4 o'clock.

Strap:  Rubber (EPDM) with stainless steel deployment clasp.

Clasp:  Deployment buckle with steel side pushers.


Courtesy of Minase
Divido VM04-M02SB
Prices: CHF 4580/€4580 (bracelet) including VAT (US prices to be announced).

Case: Stainless steel 316L. Domed box type sapphire crystal (non reflective coating) on top, see-through sapphire case back. 
Water resistant to 50 meters (5 ATM). 
Diameter: 40.5 mm. 
Thickness : 12.0 mm.
Weight total 96 / 145 g.

Movement:  KT7001/1, automatic, power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and  "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to form a 3-dimensional dial. Together with the movement and the hands, this structure consists an independent entity inside the case.

Functions:  Hours, minutes and central second hands. Date at 4.
Bracelet:  Solid stainless steel execution featuring MORE concept.

Clasp:  Deployment buckle with steel side pushers.
 
 
 
Courtesy of Minase
Divido VM04-R01SD
 
Prices CHF 3380/€3380 including VAT (US prices to be announced).
Case: Stainless steel 316L. Domed box type sapphire crystal (non reflective coating) on top, see-through sapphire case back. 
Water resistant to 50 meters (5 ATM). 
Diameter: 40.5 mm. Thickness: 12.0 mm.
Weight total 96 / 145 g.

Movement:  KT7001/1, automatic, power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and  "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to form a 3-dimensional dial.  Together with the movement and the hands, this structure is an independent entity inside the case.

Functions:  Hours, minutes and central second hands.  Date at 4 o'clock.

Strap:  Rubber (EPDM) with stainless steel deployment clasp.

Clasp:  Deployment buckle with steel side pushers.



Courtesy of Minase

Divido VM04-R01SB

Prices:  CHF 4580/€4580 (bracelet) including VAT (US prices to be announced).
 
Case: Stainless steel 316L. Domed box type sapphire crystal (non reflective coating) on top, see-through sapphire case back. 
Water resistant to 50 meters (5 ATM). 
Diameter: 40.5 mm. 
Thickness : 12.0 mm.
Weight total 96 / 145 g.

Movement:  KT7001/1, automatic, power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and  "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to form a 3-dimensional dial. Together with the movement and the hands, this structure consists an independent entity inside the case.

Functions:  Hours, minutes and central second hands. Date at 4.
Bracelet:  Solid stainless steel execution featuring MORE concept.

Clasp:  Deployment buckle with steel side pushers.


Courtesy of Minase
Divido VM04-R03KD
Prices: CHF including VAT (US prices to be announced).


Case: Stainless steel 316L PVD Treated.  Domed box type sapphire crystal (non reflective coating) on top, see-through sapphire case back. 
Water resistant to 50 meters (5 ATM). 
Diameter: 40.5 mm. Thickness: 12.0 mm.
Weight total 96 / 145 g.

Movement:  KT7001/1, automatic, power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and  "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to form a 3-dimensional dial.  Together with the movement and the hands, this structure is an independent entity inside the case.

Functions:  Hours, minutes and central second hands.  Date at 4 o'clock.

Strap:  Rubber (EPDM) with stainless steel deployment clasp.

Clasp:  Deployment buckle with steel side pushers.


Courtesy of Minase
Divido VM02-M03SB
Prices:  CHF 4580/€4580 (bracelet) including VAT (US prices to be announced).
 
Case: Stainless steel 316L. Domed box type sapphire crystal (non reflective coating) on top, see-through sapphire case back. 
Water resistant to 50 meters (5 ATM). 
Diameter: 40.5 mm. 
Thickness : 12.0 mm.
Weight total 96 / 145 g.

Movement:  KT7001/1, automatic, power reserve 38 hours, Swiss ebauche, customized by MINASE with hand polishing and  "perlage" on plates and bridges.

Dial:  HiZ concept with individual components assembled to form a 3-dimensional dial. Together with the movement and the hands, this structure consists an independent entity inside the case.

Functions:  Hours, minutes and central second hands. Date at 4.
Bracelet:  Solid stainless steel execution featuring MORE concept.

Clasp:  Deployment buckle with steel side pushers.

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