|Photo Credit Harry S Truman Presidential Library|
Well, not exactly nothing, but let's just say that rather than spending time and money working to promote the Cricket by presenting it as a free gift to every US dignitary that crossed their path, they simply sat back and watched as the Cricket took on a life of its own, promoting itself and Vulcain as perhaps the least expensive yet most effective brand ambassador of all time!
History will note, the next man in the hot seat at Pennsylvania Avenue was none other than the now out of work, former Supreme Commander of the Allied Expeditionary Force in Europe, one Dwight David Eisenhower. Just how, when, where, and why Ike came to have a Vulcain Cricket is a subject of debate and more than a wee bit of conjecture. What is clear is that, at least as far as Michel Ditisheim knows, it most certainly did not come directly from Vulcain.
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And for those of you keeping score at home, the official number of Vulcain Crickets given as a gift by Vulcain to US Presidents thus far is:
0 / 2
Tune in next time as the Cricket jumps to the wrist of a new, and somewhat unlikely Commander in Chief.