Monday, December 27, 2021

Heroes and Villains: A Hero - Armand Billard

Reinvention is a tricky thing. Imagine that you are a success in one profession, and you are seduced (willingly) into a new one. You have some success, you are "stable", but you feel that you still have somewhere further to go. You lock yourself away not unlike a mad scientist, and you emerge at the other end the toast of micro/independent watch brands. That story has happened exactly once in my memory, and I am proud to say that the protagonist is my friend, Armand Billard -

And if Armand hung up his loupe tomorrow and walked away from Sartory Billard, moved onto something else, he would walk away with a career's worth of accomplishments that many bigger brands would envy. But something tells me that he's really only just getting started.

So for all of you out there, dreaming of changing what you do, and chasing your dream? Well, there is at least one guy out there who is proof that it can be done, and with no small amount of style ; )

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