Tuesday, November 23, 2021

Let It Flow

News dripped into the North Shore HQ of Tempus Fugit that Watch Town had another Festivus Miracle in store for us:

HYT has turned on the taps, and the magic is flowing once again ; )

Courtesy of HYT
Davide Cerrato has been tapped to prime the pumps and flush the tubes of the formerly dormant HYT, with an anticipated relaunch in January. I cannot claim to know Mr. Cerrato personally, but can say that I enjoyed the one or two presentations he gave at BaselWorld when he was with Tudor. I wish him the best of success in getting HYT flowing in the right direction.

With that said, I have to admit that regarding HYT, I am somewhat ambivalent. It is an interesting concept, it definitely had as many fans as detractors, and maybe it is ready to take off. It has just never really been a concept that I got too excited about one way or another. But it's a new day, and let's see what January brings. 

So here is the release, straight from the source -

KTS (Kairos Technology Switzerland SA) takes over the reins of HYT, acquires all of its assets and appoints David Cerrato CEO. A revival and long- term development of the brand are thus assured by a Swiss company.

In 2012, the HYT watch brand created a buzz within the watchmaking community with its hybrid mechanical-fluidic technology allowing the time to be displayed using fluids. This unique module is driven by a manufactured mechanical movement. HYT thus combines mechanical virtuosity and avant-garde technology.

In 2021, Kairos Technology Switzerland SA took over all the assets of HYT and appointed Davide Cerrato as CEO. This veteran of the watchmaking industry, with a track record of success with brands such as Panerai, Tudor and Montblanc/Minerva, has accepted this new challenge.

"I am delighted to take over the general management of this magnificent brand. HYT has succeeded in bringing a new dimension to the watch industry thanks to its innovative and groundbreaking content. The brand is thus clearly positioned as a "trailblazer" for fine watchmaking in the new millennium. We have already set to work to perpetuate this promise of innovation, to re-enchant watch enthusiasts and collectors, but also to push back the existing technical limits, by materialising a new pleasure of wearing a luxury watch. A pleasure that mixes 'maestria' with mechanical virtuosity, fluid displays and avant-garde designs." says Davide Cerrato, HYT's new CEO.

HYT's activities resumed in September to present the brand's new identity and a new watch expression, scheduled for launch in January 2022.

No comments:

Post a Comment