Thursday, June 10, 2021

Hold Your Breath, Make A Wish, Count To Three...

My relationship with Eterna, both personal and professional, has been the stuff of rom-com gold!
Boy meets watch, boy falls in love with watch, watch leaves, boy and watch are reunited.  You get the idea.


For the past several years, the HQ in Grenchen has seemed not unlike the Wonka factory - "You see, nobody ever goes in, and nobody ever comes out."

So not unlike Wonka's Golden Tickets, today's Eterna Facebook post stirred just a little curiosity in this reporter -

Today we would like to announce the relaunch of the Eterna Facebook page. While it has been quiet here for some time, we have been working behind the scenes on various exciting new projects. In the coming weeks and months you can expect a number of announcements. Stay tuned and thank you very much for your ongoing support of our brand.

So I thought I'd do something unusual in the world of watch journalism - I decided to do some good old fashioned research. Simply put, I visited the Eterna website (it was 5:30 AM this morning and we did not have a good view of the "Ring of Fire" eclipse). And straight up on the "Columbo-tip", this is what I found -
Courtesy of Eterna

Courtesy of Eterna
Ladies and Gentlemen, and Children of all ages, I present you the 1940 Chronograph!

Again, to be clear, I do not have any sort of inside information on this other than what I found on the website, which I wouldn't have checked out without my curiosity being piqued by Eterna's Facebook post. Which if nothing else, just goes to show that social media still works ; ). Having said that, I will be reaching out to whoever might be able to provide me with more info on this, which I promise to share as soon as I have it.

When these beguiling time machines will go on sale is unknown to this reporter, but for those of you (like me) about to have a serious conversation with your piggy banks) Eterna has provided the pertinents for each piece.  
1940 - CHRONOGRAPH TELEMETER - 42MM Courtesy of Eterna

1940 - CHRONOGRAPH TELEMETER - 42MM

MOVEMENT
Calibre Maison Eterna 3916A, power reserve 60h, 28’800 v.p.h, 35 jewels, 1 ball bearing 

 

CASE
All polished steel case, back secured with screw, sapphire crystal opening in stainless steel

 

CRYSTAL
Scratch-resistant, anti-reflective sapphire crystal

 

DIMENSIONS

∅ 42.0mm/ 14.10mm

 

DIAL
Black galvanic, steel indexes, steel hands

 

STRAP & CLASP
Black leather strap, alligator imitation, steel pin buckle


FUNCTIONS

Hour, Minute, Second, Small second counter, Hour and minute counter, Date

1940 - CHRONOGRAPH TELEMETER - 42MM - DUAL Courtesy of Eterna


1940 - CHRONOGRAPH TELEMETER - 42MM - DUAL


MOVEMENT
Calibre Maison Eterna 3916A, power reserve 60h, 28’800 v.p.h, 35 jewels, 1 ball bearing 

 

CASE
All polished steel case, back secured with screw, sapphire crystal opening in stainless steel

 

CRYSTAL
Scratch-resistant, anti-reflective sapphire crystal

 

DIMENSIONS

∅ 42.0mm/ 14.10mm

 

DIAL

Black galvanic , 5N indexes, 5N hands

 

STRAP & CLASP
Black leather strap, alligator imitation, steel pin buckle

 

FUNCTIONS

Hour, Minute, Second, Small second counter, Hour and minute counter, Date

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