Sometimes, you need to take a moment and go back to that first kiss, the thing that got you started -
Courtesy of Swatch
I realize that it is inexpensive, quartz powered, and readily available. And truth be told, that to me is a big part of the appeal. A watch does not need to be expensive, highly complicated or extremely limited to be cool. I give you exhibit A, the Swatch TWICE AGAIN. A wrist-full of cool for $80.
To quote that other great commentator on the watch business, Rakim (of Eric B. & Rakim):
"'Cause it ain't where you're from, it's where you're at."