So it was actually quite a pleasant revelation to stumble across something a little different - Willem's Blog
Now fair warning, it is not all about watches - and in fact that is one of the very likable aspects of the endeavor. There is a great story on a "do-it-yourself" watch cleaning project - https://willem.com/blog/2020-08-23_cleaning-a-vintage-watch/
There is also a long-term review of a Tudor Black Bay - https://willem.com/blog/2020-06-17_tudor-black-bay-36-long-term-review/
But when I fell in love with this hidden blogging gem was when I read his piece on rescuing a vintage Batavus bicycle - https://willem.com/blog/2016-09-03_batavus-champion-bike-from-1978/
And bringing it all back home was a very thoughtful piece on his experience of designing and buying an ochs und junior annual calendar - https://willem.com/blog/2020-11-30_designing-my-own-watch/
It is understandable that we tend to consume what is convenient. And if Hodinkee and A Blog To Watch are the McDonald's and Burger King of the watch media game, I would strongly encourage you to dive a little deeper, and put the same amount of research into what you are reading as you would invest into what you put on your wrist. Like a slow dinner with people you care about, Willem's Blog is worth the effort, check it out!