Chances are good that if you are a regular Tempus Fugit Reader, you are not necessarily driven by trends or the name on the dial. Yes, Rolex and Omega make some pretty swell diving watches, but the truth is that most (financially honest and realistic) people cannot really afford one of these. More importantly, not everyone is driven by the same, well, sameness that the majority of dive watches have.
Now in the interest of full disclosure, I was aware of SWC (Swiss Watch Company) and observed the development of their diver over the span of a few years. I do know the principals of the family owned brand, and am proud to call them friends. But then again, more than a few of my erstwhile, well heeled friends in Watch Town's Fourth and Fifth Estate will tell you that I'm mad, bad, and dangerous to know - so you'll have to take that on balance ; )
|Courtesy of Swiss Watch Company|
The case is of stainless steel and measures 44 mm in diameter. The movement is Sellita's SW200.
And the price? A very realistic $495 on the bracelet, and $445 on the strap.
Here are the pertinents, straight from SWC -