Tuesday, August 25, 2020

When Sturgis Comes To Watch Town

So, despite an abundance of science, informed advice, and a growing rate of COVID-19 infections in Europe, the big swinging dicks organizing Geneva Watch Days still think it's a swell idea to get a bunch of people all together. I mean, if the press releases are anything to go by, this will be a show so cool, it might just go viral!

Now while I don't suspect that the watch cognoscenti will be loitering around strip bars wearing leather chaps, Harley Davidson T-shirts and sporting tattoos proclaiming such heart-felt sentiments as:

Born To Lose 
Mama Didn't Love Me

the organizers of this event are well on the way to promoting a microcosm of Sturgis in Watch Town. 
Shamelessly borrowed from the world-wide infoweb
Gentle reader, this or any show or gathering at this moment in time is a profoundly BAD IDEA.  

A friend of mine who tends to lean Libertarian in his political views feels that this is a case of personal freedoms and personal choices.  And that might well be true. But when the health and well-being of so many people can be impacted, I sincerely wish these titans of Watch Town would have exercised a bit more restraint and taken a pass for the year. Now it does not help that some of the chuckleheads who run shadow event and promotion services out of their "media" shops are financially invested in playing pandemic roulette with the organizers.

I've said it before, and I'll say it again - if a brand owner/manager wants to book a trip to Crazy Town?  That's his or her choice.  They shouldn't force their staff, press and customers to go along for the ride.

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