Saturday, March 28, 2020

Too Small To Fail - Holthinrichs Watches

Courtesy of Holthinrichs Watches 
From On The Road, written by that other great commentator on the watch business, 
Jack Kerouac -

I shambled after as I’ve been doing all my life
after people who interest me,
because the only people for me are the mad ones,
the ones who are mad to live,
mad to talk, mad to be saved,
desirous of everything at the same time,
the ones who never yawn or
say a commonplace thing,
but burn, burn, burn
like fabulous yellow Roman candles
exploding like spiders across the stars
and in the middle you see
the blue centerlight pop
and everybody goes "Awww!"
Courtesy of Holthinrichs
Life, as we are currently learning on an increasingly regular basis, is short.  Most of us labor along, do what we are told, punch the clock, until one day we wake up, and...

But what do I know?  To quote Will McAvoy from the Newsroom as played by Jeff Daniels -
"I'm just a middle-aged man that never lived up to his potential."

But there are people out there who have the sack to put down their bet.  Not on something that someone else is doing, they bet on themselves.  
Michiel Holthinrichs is one of those people.  A trained architect, with a secure job, he could have stayed the course, but he opted to go pursue a totally different professional path - watches.  
Courtesy of Holthinrichs
He could have ordered cases from a watch case manufacturer, but instead wanted to make his own.  And, as an architect, he wanted to have even more control, so rather than stamping cases, he turned to 3d printing.
Courtesy of Holthinrichs
Easy is just that.  This is something else.

Too Small To Fail.

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