Thursday, March 12, 2020

A New Watch, and a Lack of Common Sense

On the one hand, Hublot launched a new watch last night -
Courtesy of Hublot
On the other hand, they made the really not-so-wise choice to have... a party to launch it.

You know, with a DJ - so I assume, dancing, in fairly close quarters, drinks.  I've been to enough of these to know that these are typically in enclosed spaces with not a lot of personal space.

Folks, the shit is real.  Stop listening to your egos, and start showing the basic, common sense that most of us would like to hope you were born with.

Here's the release, in its entirety -


London, March 10th – Hublot is delighted to announce the Hublot Classic Fusion Special Edition London’, a limited edition watch celebrating the Swiss watch company’s ongoing love affair with the vibrant, colourful city of London.

The watch was launched last night at a star-studded event held at The Gherkin. The evening was hosted by Omar Choudhary, Hublot Brand Director UK, and attended by Hublot Friend of the Brand Chris Froggatt. Hublot also welcomed football coach and former professional football player Patrice Evra. Guests enjoyed a set by DJ Matt and mingled over canap├ęs and cocktails.

The Hublot Classic Fusion Special Edition London’ is a statement piece, designed to capture something of London’s fast-paced, high-achieving spirit. Its polished and satin-finished black ceramic bezel and micro-blasted, sunray-finished racing grey dial are engraved with a Union Jack motif, a patriotic touch that radiates both classic British understatement and the capital’s cool confidence. The watch’s 10 signature ‘H’ screws set into the bezel and case are cast in contrasting polished titanium.

The 45mm black ceramic case houses Hublot’s MHUB1112 automatic movement, which provides the watch with time and date functions and a 42-hour power reserve. A flash of red at the tip of the central seconds hand gives the watch’s monochromatic palette a sporty twist. The sapphire crystal case back is decorated with ‘Hublot Loves London’. The finishing touch is a black rubber strap with a velvet touch representing a playful City of London tartan theme (as listed on The Scottish Register of Tartans), and is water-resistant to 50 meters.

‘‘The Hublot Classic Fusion Special Edition ‘London’ is the product of Hublot’s passion for this ever- evolving world city,’ said Mr Choudhary. ‘It’s a symbol of the special relationship between us and the values of quality, excellence and style Hublot and London share. Our loyal local clients have been asking for a watch that brings the invention and creativity of Hublot’s fusion watchmaking philosophy to bear on a London-themed piece, and we know both they and our international visitors who love coming here will enjoy the spirit behind it, too. Hublot loves London!’

The watch is limited to 50 pieces, each engraved with the limited edition number, and will only be available from Hublot’s New Bond Street and Harrods boutiques.

511.CM.7070.RX.BHL20 Limited to 50 pieces

Sunray finished racing grey dialEngraved “Union Flag” Micro-blasted silver decals

Satin-finished and polished black Ceramic
Diameter: 45mm
Thickness: 10.95mm

Water resistance: 5 ATM (50m)

MHUB1112 Self-winding movement
Frequency: 4Hz (28’800 A/h) Power reserve: 42 hours
No. of Components: 63 Jewels: 21

Polished black Ceramic Engraved “SPECIAL EDITION” XX/50

Black Rubber with black tartan
Black-plated stainless Steel deployant buckle clasp

Satin-finished black Ceramic Engraved Union Flag

PRICE (10th of March 2020) 10’900 CHF
11’300 EUR 11’500 USD 9'500 GBP

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