Sunday, September 16, 2018

The New Team at Fortis

In the interest of full-disclosure, I have worked for and with one of the subjects of this announcement before, and am therefore a wee-bit biased ; )

Word reached Tempus Fugit HQ that Fortis has new ownership and a new CEO.  And while I am very happy on a personal level as Mr. Aebischer, the new CEO is a friend, I am happier still because he is someone who actually "gets it" and can help put Fortis back on the right track.

Now I am not here to paint a false, rosy picture.  Fortis has been pretty grossly mismanaged for quite some time prior to the new ownership coming in.  Moreover, it has been peddled like some cheap, throw away product by the company that previously represented it in the US.  A lot of damage was done.  Having said that, I honestly believe that this is a much deserved second chance for a brand that has so much to offer, and I for one am anxious to see how things progress.

Here is the press announcement, as it was received -

Jupp Philipp - Courtesy of Fortis

FORTIS WATCHES AG is pleased to announce that, from 1 September 2018, the traditional brand‘s continuing operation under a new leadership is secured and will also be expanded: Jupp Philipp, entrepreneur and passionate wearer of FORTIS watches, will take the reins.  

Lorenz Aebischer - Courtesy of Fortis
In order to put this vision into practice, Mr. Philipp will bring in experienced support from the industry: Mr. Lorenz Aebischer (previously working for renowned brands such as Auguste Reymond, Mido and Tissot) will manage FORTIS WATCHES AG.

The direction is clear. The first and foremost vision: "Every customer is entitled to value preservation and it is our duty to ensure this." (Jupp Philipp) This guiding principle describes succinctly – almost philosophically – the cornerstones of the future focus and shall forever constitute the creed for all strategic and operational decisions.

Initially a precise analysis and strategy development with all of its components will be in the foreground. "Of course, it should be clear to everyone that such a process will take its time. Nevertheless we will immediately get together on 1 September and start to work on the individual topics over the coming months as a team.  It will take some time to create the foundations, organize the FORTIS network and make everyone believe in the guiding principle.“ (Lorenz Aebischer)  

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