Sunday, May 27, 2018

Stick a Fork in it

News reached Tempus Fugit HQ Friday night that the Kansas City based Niall watch brand had abruptly ceased operations with a message of thanks on their company website, which you can read here -

Given the amount of hype, press and a seemingly limitless number of partnerships being announced, one would be forgiven for thinking that Niall watches were selling really, really well. 

Other than the brief statement, there is not a whole lot of detail coming out.  It is hoped that customers with a watch still under warranty will be taken care of (and I personally have no reason to assume that they won't), but it would be good for Niall to clarify that on their website's statement which currently only offers a suggestion for future service.

So what went wrong?

We may never know.  We can speculate, and Mr. Wilson is very welcome to offer feedback here via comment, but I suspect that we are looking at 3 realities:
What the founder feels happened
What the financial backers feel happened 
What the employees (past and now more recently past) feel happened.

One possibility is that the investors have exercised some provision in their agreement and pulled the brake.  It is possible there is a non-disclosure agreement prohibiting any discussion as to what happened and why the company closed so abruptly.

We will reach out, and we will keep you posted.

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