Thursday, May 10, 2018

At the Risk of Sounding Mean...


earth-shattering news:

                                WEARING ULYSSE NARDIN MASTERPIECE !

Courtesy of Ulysse Nardin (and apparently Getty Images)
Here's the thing, the whole "spotted on the red carpet" is the PR equivalent of fastening a pork chop around your kid's neck to get the dog to play with him.  

If he (the star in question) is a true fan and collector?  Do a story about him, not just what he opted to plop on his wrist for an event.  Maybe he is a true UN fan!  Wouldn't that be a great story line?

Why is simply saying "spotted on the red carpet" sometimes a red herring?  Because the public has seen enough programs on BRAVO TV (like the Rachel Zoe Project) to know that a watch may indeed be the choice of the red carpet "walkee", or just as often the choice of a stylist.  It gets harder and harder to know in this instafamous period we are all currently living in.

As an actor?  I quite like the work that Mr. Mikkelsen has done.  He is engaging, charismatic, and a unique presence in the films he has taken part in.  His turn in Casino Royale put me off of gambling for life.  

I know that watches need to be sold, and in order to be sold, they need to be seen.  But wouldn't it be great if every brand could take a page out of Rolex's book?  Elegant, understated partnerships that make sense, reinforce the product as well as the partner?  

More and more, we are looking for something sincere.  Big, glamorous events, whether contrived or spontaneous are more and more looked upon as anything but reality, and a million miles away from what any normal person might ever aspire to.  Red carpet events are, by their very nature, exclusive.  So why try to further that notion by announcing your product at a red carpet event?  It's the Kardashians meets Paris Hilton - hype and self-promotion/self-importance due to wealth, or notoriety, or both.

And most of all, honestly?  Who cares?

If UN wants to sponsor a great charitable event, count me in, I will cover it.  If they want to spend $25,000 - $30,000 to build a school in an impoverished area?  I will pay my own airfare to go and cover it.  

But red carpet "spottings"?  

I think we can do better.

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