Tuesday, September 26, 2017

Ethics and Social Media

So no long preamble.  Straight to the question:

Do you feel that it is ethical for one watch brand to identify another watch company's social media posts and comment on them with part of the message being a request for THE OTHER watch company's followers to come and visit their site?

I ask because this happened recently on Instagram, and Watch company X's response was something along the lines that they were true watch fans and felt that other watch fans would appreciate learning about their brand. 

Again, so that the idea here is clear and easy to understand:

1.  Watch company Y is mentioned favorably on Instagram.
2.  Watch company X "likes" the post and then posts a comment essentially encouraging anyone who will read the comments on the post about company Y to visit their site (company X).

Is this an ethical way to conduct social media?

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