Friday, April 28, 2017

TAG Heuer #MondayMonday - Santa Claus Rides Again!

We need sparring partners in life.  And a good sparring partner will give as good as they get.  Jean-Claude Biver is perhaps the last true giant of watch making.  Hayek and Stern the Younger have the benefit of fortuitous birth certificates, but Mr. Biver came from nowhere and over time has established himself as the last true legend of watch brand directors.  And I say that sincerely, he has done amazing things in his tenures with Blancpain, Omega, Hublot and of late Tag Heuer.  

But regular readers will also know that what makes your old pal Henki tick is good deeds!  And I congratulate Mr. Biver and his team for undertaking to do a particularly good deed!  In fact not just one!  So as I've said before, Santa Claus is alive and well, and working at Tag Heuer!

Every first Monday of the month will provide another opportunity to buy something cool, and to help benefit a worthy cause!  The first #MondayMonday will benefit Make a Wish of Switzerland.

Make a Wish is not just any other feel good charity.  At their heart, they exist to to help create a lifetime full of happy memories for children and families that will never have the benefit of a full lifetime to experience them.  It is a noble mission, and for this I sincerely thank Mr. Biver and his team for supporting them in their efforts with this fantastic initiative - Chapeau!  Un grand merci!

In all honesty, this is a pretty neat idea and I give credit to Tag Heuer for thinking outside of the watch box.  I am going to simply let them tell you about it in their own words:

TAG Heuer: Launch of Exclusive Sales

Every first Monday of the month, discover an exclusive
unique limited sale on

Starting on May 1st 4PM Swiss Time: 50 books «Autavia: Story of an Icon»
autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver,
will go up for on

Courtesy of Tag Heuer

#MondayMonday. This is the name given to the new operation launched by TAG Heuer on its e-commerce site. The idea? Limited numbers of unique items and experiences will go up for sale online, all over the world, on the first Monday of the month.

Announced during the weekend preceding the sale, the item will be sold at a fixed price, on a first come first served basis, or by auction. All the profits from each sale will be donated to a chosen charity. A new concept that will allow TAG Heuer to set a regular connection with its digital community. 
The first sales will take place next Monday on the 1st of May. 50 books «Autavia: Story of an Icon» autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver, will be sold for 50 CHF each, on The sales will start at 04pm CEST. All the proceeds from this sale will be donated to Make-A-Wish Foundation of Switzerland which grants the wishes of children aged between 3 and 18 living with a serious medical condition to give them hope, strength and joy.

Link to the sales:

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