Tuesday, November 22, 2016

You Don't Know What You're Talking About!

Yeah, right...

Courtesy of the FH

As sales continue to slump and jobs continue to be shed, reality continues to be avoided at all costs.

October is in the books, and insofar as the US and Canada goes, it is most likely that there will not be any further exports before the end of the year. 

I take no pleasure, no joy, and have very little enthusiasm as I write this because what it underscores is a certain intractability in the very people who got their companies into such a shitty situation, and will continue to do so because they frankly have no ability to see things in a different way. 
Bonuses, promotions, maybe a new car, they are made of Teflon, and they continue to walk between the raindrops of the toxic shit-storm they created.

But for the people who actually do the work?  Layoffs and terminations.  The people who work in the background as suppliers?  Sorry, we're not paying you, and good luck finding new customers as you write off our bad debt. 

And even for many of my colleagues.  Let's just say that adult sized Depends might be on several holiday wish lists.  Because brands are now finally admitting that they are feeling the pinch.  Advertising is going to be cut, and advertisers are now oftentimes not paying what they already owe.

Although I have no personal experience in the area, I have often heard in the literature of addiction that real change will only happen when the person is in so much pain that they cannot imagine any alternative but to change their behavior. 

So at the moment, it seems somewhat clear that for many of the brands they have achieved a new threshold for pain.  And continue to lack the imagination to conceive of alternative outcomes.

So once more, I turn to Moneyball for some common sense that the watch business could really use -

“There was but one question he left unasked, and it vibrated between his lines: if gross miscalculations of a person's value could occur on a baseball field, before a live audience of thirty thousand, and a television audience of millions more, what did that say about the measurement of performance in other lines of work? If professional baseball players could be over- or under valued, who couldn't?” 

Michael Lewis, Moneyball: The Art of Winning an Unfair Game

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