Sunday, November 13, 2016

The Little Engine that Could

Courtesy of Giuliano Mazzuoli
There have been a lot of here today, gone tomorrow boutique brands that have flitted in and out of our collective consciousness.  And if I am honest, when the Manometro first made its debut, there was a fair bit of skepticism.  To put it kindly, it seemed like a bit of a one-trick pony.  

But several years on, and the Manometro is still going strong.

It is important to bear in mind that unlike the truly cursed Anonimo that sinks and resurfaces, constantly under new management, a ship of the damned cursed to sail the horological ocean without ever reaching port, the Manometro has stayed fairly consistent.  And the idea was always that the watch was designed in Italy, but manufactured in Switzerland.  In truth, it is not a watch for everyone, and it has not been a "rocket ship" to the moon type of sales history, but then again that is not really the type of brand that Giuliano Mazzuoli set up.  

Not for everyone, but definitely special, unique and not so crazy in design that it can't be worn with virtually anything.

42.4 mm, stainless steel, ETA self-winding movement.  Straight and to the point.  And still going.

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