Sunday, October 16, 2016

"The thing about the old days: they the old days."

Disappointing Is pretty much the best word I have to sum up the latest release from Eterna, the newest iteration of the KonTiki.  In this instance it is a ladies model.  And at least from my own perspective, it is what is sometimes symptomatic of the struggles brands go through to try and stabilize the boat in turbulent times.

What is intriguing in the press release is that Eterna goes to great lengths to extol the virtues of the earlier ladies KonTiki, but in looking at the "before" and "after" images, it would seem, to quote Slim Charles in The Wire -

Courtesy of HBO / The Wire

So here is some of the "before" -

Courtesy of Eterna

And to assure you, the customer, of the "bona fides" of the new ladies KonTiki -

Courtesy of Eterna

Well, that was then, this is now -

Courtesy of Eterna

Courtesy of Eterna

Courtesy of Eterna

Courtesy of Eterna

Courtesy of Eterna

There are some very nice touches to this collection, and in fairness, as a man I am clearly not in this particular demographic as a potential customer.  So myself, I'm not feeling it.  But then again, as I said, I am not the target customer ; )

So as ever, here are the pertinents, draw your own conclusions.  

Sellita SW200-1, power reserve 38h

Polished and brushed stainless steel

Scratch-resistant, anti-reflective, sapphire crystal

∅ 36.4 mm/11.10 mm

White MOP, endowed with 7 diamonds (Top Wesselton, 0.07 carats)

Light silver, Opaline 

White rubber, alligator imitation, pin buckle

Polished and brushed stainless steel and PVD 4N, Folding clasp 

Hour, minute, second, date 

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