Wednesday, June 22, 2016

A Rose by any other Name...

Okay, this one just in from the bureau of goofy partnerships -


Courtesy of HYT
Now to be completely honest, when I first saw this photo I thought that perhaps one of Mr. Rose's tattoos had become infected and this was some sort of public service announcement.  But fear not!  HYT is ready to "take you down to the Paradise City" with this (apparently) exciting partnership.

So as goofy and unlikely a partnership as it is, that goofiness is only surpassed by the bon mots of founder and board member Vincent Perriard -

"Axl and HYT share the same unconventional attitude. I can feel this partnership is going to be very Rock’n’roll!"

I have absolutely no idea what in the hell that's supposed to mean.

What is it about people who seem sane, rational and capable in their business lives absolutely lose their senses when an idol from their teenage years hoves into view?

Be that as it may, here's the release in full detail, you can read it for yourself and draw your own conclusions -

Axl Rose & HYT: Get Ready to Rock’n’roll

Courtesy of HYT
HYT is honored to count Axl Rose as a new "Friend of the Brand", partnering with the iconic singer and founder of legendary rock band Guns N' Roses, announced today. In honor of Rose joining the HYT family, a limited-edition watch will be created to celebrate this new friendship.

"Axl is a huge fan of watches in general but when he came across HYT he was really blown away! » explains Vincent Perriard (HYT Co-founder & Board Member). « Axl and HYT share the same unconventional attitude. I can feel this partnership is going to be very Rock’n’roll!".

Mehmet Korutürk, Co-Founder of Magnat Creative Agency adds : "We are really excited to be part of the collaboration between Mr. Axl Rose – a true rock icon – and HYT, one of the most cutting edge companies in Haute Horlogerie. "

This partnership will be based on the creation of a limited edition of one of HYT’s most iconic timepieces: the Skull. The watch will be presented at the next SIHH, in January 2017 in Geneva.

For touring information please check : and

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