Friday, February 12, 2016

Why Your PR Agency is Wasting Your Money

Sounds pretty harsh, doesn't it.  I want to start this off very clearly by saying that their are GREAT Agencies!

Lisa Delane at Tigerlily Skye and Manon Vauthier of Gretz Communications AG come to mind as two PR agency folks that are worth double what they charge. They take the time to get to know their clients, and also the people who actually might cover their clients.  Moreover, they work to establish new relationships with people who do not currently cover the brand.  In other words, they do actual work and they actually perform an actual service which is of actual value.  Crazy, huh?

And then there are some agencies that frankly do exactly the same thing that the brand's PR department can and should do already.  In other words, the brand has the distinct pleasure of paying $3,000 - $5,000 to not really get much of anything.  The service that they provide?  They do no research as to who is currently covering them, they do nothing to increase the coverage, they charge a BOATLOAD of money, and in the end they get replaced by an identical firm at the end of the contract.

Maybe, just maybe, it is time for a change in how the industry does things?

Just a thought.

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