Monday, February 1, 2016

The Transfer Window Opens at Richemont North America

While it has been known for some time that a new president was being vetted at Baume & Mercier, today the new ship's captain has been named.  This is a bit more of a "warm n' fuzzy" transfer as the incumbent will be remaining at Richemont to take up a new position with Cartier.  So here's the news, straight from Baume & Mercier -

Baume & Mercier announces Frédérick Martel as the new President of Baume & Mercier North America, effective immediately. Frédérick Martel replaces Rudy Chavez who has moved internally at Richemont to be the Vice President of Specialist Retail at Cartier North America. As President, Frédérick Martel will work out of Richemont’s New York headquarters and lead the strategy to 
grow the North American business.

Mr. Martel is a veteran of Richemont, having served as the Director of Marketing and
Communications for IWC North America. Most recently, he was the Vice President of Sales and Marketing for Audemars Piguet for the Americas.

“We are very pleased to have Frédérick Martel join the Baume & Mercier North
American team,” Mr. Zimmerman explains. “His background and extensive
knowledge of the luxury watch industry will be instrumental in the continued
growth and momentum of our brand. We wish Rudy the best of luck in his new role;
we’re thankful for his years of leadership and unparalleled dedication to our brand.”

“I’m honored to assume the role of President for Baume & Mercier North
America. It’s a Maison I’ve always admired because of its unique combination of
luxury, quality and attainable price points. In fact, my very first mechanical watch
was a Baume & Mercier Hampton. I’m proud to be part of the next chapter in the
brand’s history and future development,” explains Mr. Martel.

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