The "foundation" story of Gucci Watches is one of legend. I had the very great pleasure of spending a few days with two self-proclaimed "Children of Severin" back in November. By that, they meant that they cut their teeth, made their bones with Gucci Watches back in the day. Needless to say, there is a bigger story there. But we'll save that for another time.
|Borrowed Shamelessly from the INFOWEB|
With the ice broken, they got down to business and it was agreed that the company Mr. Wunderman worked for could have the license to make the watches. One small problem, they could not handle such a large order. So seeing opportunity, Mr. Wunderman proposed leaving his company, handle the manufacture of the watches himself, and the rest would take care of itself. Well, actually two small problems - Mr. Wunderman didn't have the money to do this. And in a moment that all of the rest of us in the sales side of the watch business wish and hope could happen for us, Aldo Gucci pre-paid an order of approximately a quarter million dollars.
Gucci Watches today is, obviously, a different company. And that is to be expected. But what drove Gucci, and later Corum was not just a fancy name. It was not just a flashy booth. It was people, imagination, a willingness to think beyond the obvious.
So we watch, and we wait, and we hope that the next Severin Wunderman will reveal himself.