Thursday, January 28, 2016

Pecan Pie Pie à la Mode

So in an effort to provide "affordable watches" at a price point below $15,000 (cause that is a challenging price point to crack, apparently), Tag Heuer in their wisdom decided that the best way to show the world that they were "the dogs bollocks" of "affordable" watches was to make an "affordable" chronograph, with a tourbillon...
Courtesy of Tag Heuer

Which reminds me of a story my father used to tell of the days when he and my uncle were waiters at a tourist resort in New England in the late 1950s. Every night they would try to come up with the most ridiculous "specials"to sell to the tourists. Let's face it, this was long before Trip Advisor or Eater so rubes were fair game, and it only seemed right to take advantage of their naivete.  They would go to great lengths to convince them that Chop sued with baked beans (for example) was a wildly popular traditional New England dish.

One day over a fourth of July weekend, they were informed by the owner that the restaurant had procured "a few" pecan pies from the bakery in what might have been the culinary equivalent of a "fire sale".  They were also made aware that the 3 gallons of lime sherbet in the walk-in freezer were about to "turn".  

Where do new food creations come from?  The hamburger, the Waldorf salad, these culinary revelations were born out of necessity, chance or simply working with what was on hand.  Some have gone on to be mainstays in the culinary landscape.  History, however, quickly forgot the inspiration that was "Pecan Pie à la Mode Lime Sherbet".  

Let us hope Tag Heuer's latest salvo has a better fate.

For those who are interested, the pertinents -

TAG Heuer CARRERA Heuer-02T
COSC-certified automatic chronograph with Tourbillon

CAR5A8Y.FC6377 (non-limited edition)
CAR5A8Z.FC6377 (Black Phantom Limited edition 250 numbered pieces)

Diameter 45 mm.
Made from grade 5 titanium, with 12 modular components
(lugs, case
middle, bezel, case back, crown and its moulding, push-buttons, gasket between the middle and the bezel and sapphire crystals)
Black titanium bezel bearing the tachymeter scale
Steel crown over-moulded with rubber 


TAG Heuer Calibre HEUER-02T, Manufacture movement
Black skeleton bridges
Automatic chronograph combined with a COSC-certified Tourbillon Black column wheel, new skeleton weight and chronograph bridges Carbon and titanium tourbillon cage

Power reserve in excess of 65 hours


Black skeleton with 2 counters:
Chronograph minute counter at 3 o'clock
Chronograph hour counter at 9 o'clock
Polished and satin-finished baton indexes
Polished and satin-finis
hed hands with SuperLuminovaTM details 


100 metres

Matte black alligator sewn onto black rubber with matching stitching Deployant buckle with safety push-buttons 

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