Thursday, November 26, 2015

Bryan Ferry and H. Moser & Cie.

And the "news" from H. Moser & Cie.
Courtesy of H. Moser & Cie.
Enough.  Can we please have a "cease and desist" order on all of the ego tripping?  Can we go one week without a watch brand trotting out a "partner watch" that is nothing more than a thinly veiled attempt to "pal around" with a celebrity or a celebrity angling to do likewise with a watch brand?

The latest announcement from H. Moser & Cie. finds me somewhat conflicted.  Not as much a "money flush" as Tag Heuer acting as a cash machine for celebrities to wear their watches, and I am a HUGE Bryan Ferry/Roxy Music fan, but this is reinforcing my belief that it is no longer about watches - and more importantly no longer about the CUSTOMERS.

A partnership where there is a sensible correlation I get - explorers wearing a specific watch for the purposes of exploration and giving an endorsement.  A "Moon Watch" and an astronaut.  In fact, I can even get behind Omega's blatant over-saturation with Bond watches because in the end there is always a humane twist - like the young man who was gifted one by Omega via Daniel Craig at the Spectre premier.  Add to that the vast amount of good works Omega does with Orbis and I think that this is a fair exchange.

Rolex has subtle, tasteful partnerships, and they have the Rolex Laureate program.  Glycine has even been with an astronaut.  All of these are subtle, not "in your face" tie-ins.  H. Moser & Cie. has taken great pains to inform us that it's "all about the watches", but clearly that depends on what day you check in.

But, I will leave it to you to decide, here's the info:

Courtesy of H.Moser & Cie.


Elegance and refinement are cornerstones for H. Moser & Cie. watch, and the company imbues these terms today with a touch of provocation, freshness and even irreverence. In an innovative design partnership, the iconic singer and musician Bryan Ferry and the Manufacture H. Moser & Cie. created a signature limited edition watch of 100 pieces, the Endeavour Small Seconds Bryan Ferry. This watch will be available from January 2016. The engaging dialogue between the Neuhausen watch Manufacture and this eternal gentleman, whose stylish dandy chic has an elegance of his own making, was immediate and mutual.

Courtesy of H. Moser & Cie.
Widely regarded as the embodiment of the glamorous and romantic worlds evoked by his songs, Ferry is also lauded as an icon of sartorial and personal cool and as an accomplished designer in his own right. Having studied Fine Art under Richard Hamilton at Newcastle, Ferry is renowned for creating the legendary Roxy Music album covers and now a new legend: the H. Moser & Cie. limited edition Endeavour Small Seconds Bryan Ferry. He discovered the creations of H. Moser & Cie. thanks to a mutual friend, and expressed his desire to collaborate in the creation of a special series bearing his name. This was the beginning of a partnership of rich exchanges, whose fruit is the Endeavour Small Seconds Bryan Ferry model. 

Courtesy of H. Moser & Cie.
Edouard Meylan, CEO of H. Moser & Cie., recalls: "I experienced Bryan Ferry when I was very young, through my parents, and I admire this artist and his impressive career. Since his debut as a leader of Roxy Music, he has pursued many of his own adventures, having just released his 15th solo album. When we met, I was touched by the passionate character of Bryan Ferry: by his enthusiasm and interest in everything. Watchmaking obviously fascinates him and it was a pleasure to work with him to develop the Bryan Ferry Limited Edition." 

Courtesy of H. Moser & Cie.

For this exceptional watch, Bryan Ferry and H. Moser & Cie. designed it with a decidedly vintage aesthetic. Drawing on inspiration from the historic models from H. Moser & Cie., the Limited Edition references the dial details from specific H. Moser pocket watches: the dial is in a lacquered white with a matte finish and with figures whose aesthetic clearly evoke the past, combining black and touches of red. This retro look is enhanced by the minute track which emphasizes the edge of the dial, as well as the traditional for m of the blued hands. This classic, timeless creation has an ultimate elegance coupled with a sobriety and it displays, every so discreetly, the name of Bryan Ferry in red at 6 o’clock, instead of the usual "Swiss Made". Combined with a rose gold case with sculpted shapes with alternating polished and brushed surfaces, the buffed brown calfskin strap completes the Endeavour Small Seconds Bryan Ferry model. Available from January 2016 at H. Moser & Cie. retailer partners, for some very fortunate fans this will also be the opportunity to meet Bryan Ferry, in an exclusive, very rare, personal watch presentation. 

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