Sunday, August 16, 2015

Tag Heuer and Géraldine Fasnacht

Regular readers know that I generally don't care for celebrity ambassadors, red carpet events and other such money dumps.  Having said that, this one is a little intriguing and in many ways DOES embody the Tag Heuer tag line - "Don't Crack Under Pressure"-
Courtesy of Tag Heuer
Géraldine Fasnacht is not a socialite, movie star or television personality.  Well, actually that is only partly true - she is now involved in movies.  Her announcement as a Tag Heuer ambassador coincided  with the premier of her movie - "MATTERHORN: the Bird-Woman's Dream".  This film is centered around Ms. Fasnacht's jump (and I am presuming, flight) from the Matterhorn.

Courtesy of Tag Heuer
Hailing from the Canton of Vaud Ms. Fasnacht went from snow boarding, to skydiving, to base jumping, and now actively participates in wing suit diving.

So in fairness, as ambassadors go, this one is pretty unique.

Here is the info, straight from the source:

TAG Heuer introduced Wingsuit diver Géraldine Fasnacht as a "Friend of the brand" in Switzerland. The announcement was made in the mountains, to coincide with the International Alpine Film Festival at Les Diablerets where Géraldine is presenting her film "MATTERHORN: the Bird-Woman's Dream" documenting her spectacular jump from the peak of Switzerland's iconic mountain: the Matterhorn (4,478 metres in altitude). An exceptional feat which was long in the planning.

One of life's thrill-seekers, Géraldine who was born in the Swiss Canton of Vaud is celebrated as a champion and one of the leading experts in snowboarding and base jumping. She has been competing for 12 years, including 8 years on the International Freeride circuit. She has won 11 international competitions and is three-time champion of the Verbier X- treme event, for which she also acts as an ambassador.

At a simple and joyful event marked by respect, Géraldine was welcomed into the TAG Heuer family of ambassadors and friends by Jean-Claude Biver, company CEO and President of the LVMH Group Watch Division.

TagHeuer organised this symbolic event in conjunction with its partner Boutique Lionel Meylan, the highest boutique in French-speaking Switzerland at the summit of the Glacier 3000.
"It was snowboarding which sparked my desire to really discover the mountains. It's like surfing an endless wave. For me, happiness is drawing lines down my favourite mountains, the wide open spaces, the freedom..."

In 1998, Géraldine discovered her love of the air through skydiving, then base jumping (diving off cliffs). Géraldine finds a perfect parallel to her first passion snow by drawing lines in the sky and along the mountainside in her wingsuit. Nowadays, she is happy to share her passions at her conferences, to realise her dreams. Conquering new heights snowboarding and base jumping. Lasting several months, her expeditions have taken her to both Poles, from Baffin Island in the North (Arctic) to Queen Maud Land in the South (Antarctica). 

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