Friday, July 3, 2015

Eusébio and Girard-Perregaux

As it seems a day for reversing earlier "absolute opinions" I would like to share with you a very limited piece that Girard-Perregaux is offering in honor of (in my opinion at least) one of the greatest footballers in a generation of AMAZING footballers (Beckenbauer, Cruyff, Bobby Moore, George Best, and some Brazilian fellow answering to Pele).

Why I think this is an interesting partnership?  Well, for one it is extremely targeted (Portugal) and extremely limited.  It is laser focused in its target group - and I would agree that as it is a small number of pieces, set for a specific region, it is realistic that they can and will be sold.  I know that sounds terribly unromantic, but right now the watch business (at least in the US) is about as romantic as root canal surgery.  Therefore promotions that are pragmatic and can be realized are the ONLY promotions that can and should be considered.  

And, well, I am a fan of Eusebio.  Having lived in Portugal for year I can tell you that the man is a GOD there.  Also, and I am sorry to be morbid, it doesn't hurt that Eusebio has moved on to play with the "Cosmic 11", and therefore is highly unlikely to embarrass Girard-Perregaux or Benfica with antics like a few current (living) superstars might.  Personally, I see nothing but upside.

So allow me to introduce the The Girard-Perregaux Traveller Tribute to Eusébio Edition.

Courtesy of Girard-Perregaux/Benefica

Limited to 36 pieces, this is a SANE, rational number that realistically can be sold.

So here are the pertinents:

Girard-Perregaux Traveller Tributo Eusebio Edition
Technical specifications

Case in pink gold
Diameter: 44.00 mm
Height: 12.10 mm
Crystal: anti-reflective sapphire
Case-back: decal on sapphire crystal, secured by 6 screws. Engraving “Tributo a Eusébio”
Water resistance: 100 meters (10 ATM)

Girard-Perregaux movement GP03300-0095
Mechanical, automatic winding movement
Calibre: 30.40 mm (131/2 ’’’)
Frequency: 28,800 Vib/h - (4 Hz)
Power reserve: min. 46 hours
Jewels: 35
Functions: hour, minute, small second, large date, moon-phases indicator, 2nd time zone 24 hours with day/night indicator

Black alligator leather strap with an alsavel inside, red stitchings
Folding buckle, titanium blade with pink gold cover

Reference: 49655-52-1412SBF6A
Limited and special edition of 36 pieces

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