Friday, April 17, 2015

What MONEYBALL Could Teach the Watch Industry

As we swing into the next phase of the year, JCK beckons.  Several SWATCH loyalists were cut loose during BaselWorld, and those still hunting for brands to represent will be prowling like would be pimps at the Transit Authority.

A few brands have made good decisions and are trying new things - but for too many it's the same thing, again and again, and then shock and dismay when the get the same poor result.

To quote Michael Lewis in MONEYBALL -

"The inability to envision a certain kind of person doing a certain kind of thing because you've never seen someone who looks like him do it before is not just a vice.  It's a luxury.  What begins as a failure of the imagination ends as a market inefficiency; when you rule out an entire class of people from doing a job simply by their appearance, you are less likely to find the best person for the job."

Lather, rinse, repeat.

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