Friday, February 13, 2015

Doing Good - Hublot

This bit of good news didn't seem to get the attention it deserved as it shows Hublot really stepping up and doing something positive for a "not so glamorous" cause.  While today many are writing about their latest celebrity partner Bar Refaeli, I wanted to give Hublot a shout out for their good work with this very, very positive partnership.  

Thank you Hublot - Keep up the good work!

So here's the scoop, straight from Nyon -

Hublot supports the Institut Jaques-Dalcroze in collaboration with Swiss designer Roger Pfund
Courtesy of Hublot

To celebrate the centenary of the Institut Emile Jaques-Dalcroze, a special watch has been jointly developed by Swiss designer Roger Pfund and the Hublot Manufacture.

Courtesy of Hublot
This watch recognises the importance of rhythm in the charity work of Jaques-Dalcroze. As a musician, he quickly sensed that body movement, when combined with a repeated sound or a piece of music, could help manage the muscle energy of children, as well as that of dancers and musicians.

The rhythmics method named after him is an active and musical teaching method based on body movement. It leads students to become aware of their bodies and their relationships with others, while stimulating their imaginations through vocal and physical improvisation exercises. More broadly, it contributes to children's cerebral and motor development.

Courtesy of Hublot
Today, the Institut Emile Jaques-Dalcroze, still based in Geneva, has several teaching centres in Geneva, Switzerland and abroad, as well as a network of numerous teachers who operate in around 20 countries on three continents. The Institute provides training for all the teachers and trainers who use this method; it also conducts research, particularly into fields that concern the older generation and people suffering from Alzheimer's disease or mental disabilities. Every year, thousands of children, adults and professional musicians, dancers and actors benefit from being taught by instructors who are all trained in Geneva. 

Sympathetic to the Institute's intention to raise funds in order to develop its activities and improve its global influence, Hublot has seen a part of itself in the extraordinary personality of Swiss national Emile Jaques-Dalcroze, who had the genius to found an incredibly topical and modern method based on rhythmics: the harmonious key to being "immesurably measured".

To mark its centenary, Hublot and designer Roger Pfund have paid homage to the Institute by creating a unique piece made of King Gold; its dial technically exacting and complicated to produce depicts a dancer in its centre, with the 18K gold seconds hand adopting the signature of Jaques-Dalcroze himself.

This unique piece will be put up for auction at an exceptional cocktail party organised by Hublot and the Institut Jaques-Dalcroze during Geneva Days 2015 Wednesday 21 January at 7pm in Geneva at the Grand Hotel Kempinski. The profits from the sale will be donated to the Institute to support its work in training and its research, which benefits children, young people, the older generation and people suffering from disabilities or Alzheimer's disease.

Shortly after the auction, Hublot will release a limited edition of the watch for sale in its boutiques. With the same distinctive dial as the unique piece and the famous signature-shaped 18K gold seconds hand, this limited edition is sure to contribute towards the development of the Institut Jaques-Dalcroze. 

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