Sunday, December 7, 2014

3thirty3 - An Introduction

As long-time readers of this blog will know, I have worked in the watch industry off and on for sometime.  I took "a moment" back in 2010 to reflect on the business and what I wanted to try and do within it.

I have felt for some time that while in fact the watch industry did a fair amount to support charitable causes, but if I am honest I also felt that they could do more.


What I also realized as time went by was that it really wasn't my place to tell them this.  It is very easy to sit on the sidelines and criticize, and in reflection that was really not fair of me.  So I am putting something in the game.

As a point of clarification so that there can be no confusion, I have launched a new watch brand -
3thirty3 Watches.  3thirty3 was founded with the idea that we would market and sell good looking, quality watches with the goal of donating 33.3% of the sales to organizations working to solve "unsolvable" problems and therefore benefit others.

Owing to this, I will not be covering 3thirty3 apart from this announcement, and the most "vanilla" of product updates in an effort to maintain some semblance of objectivity.

Having said that, 3thirty3 went live today offering two watches:

Initiative 1 -

Courtesy of 3thirty3
40 mm stainless steel, solid stainless steel case back.  Sapphire Crystal.  Water resistant to 100 meters.
Ronda 515 Quartz movement.
Hours, minutes, seconds, date.
Lorica, stainless steel buckle. NOTE - the original plan was for a leather strap, but we have decided to offer a VEGAN alternative, so apart from our UK retail partner, all 3thirty3 Initiative 1 watches will ship with either a Lorica strap from Hadley Roma or a NATO style strap.
We are proud to partner with Hadley-Roma for all of our straps. 
33.3% of the sale price of this watch will be donated to the International Anti Poaching Foundation to help them in their fight to save endangered species such as elephants and rhinos.

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