Friday, October 31, 2014

German Design Award

For the NOMOS Metro -

Courtesy of NOMOS
Here's the scoop, direct from Glashütte -

The German Design Council has honored NOMOS Glashütte for the new model Metro. This is one of more than 120 awards for the watchmaking company—and yet is anything but routine

Glashütte/Berlin, October 2014. With Metro to the world: Only presented at the watch show Baselworld this year, an international jury in Frankfurt am Main has now awarded the model Metro with the renowned German Design Award. Metro’s design is “youthful and cosmopolitan, elegant and straightforward,” according to the 15-strong expert panel.
Mark Braun, the designer who created the watch for NOMOS Glashütte, is delighted: “The German Design Award is a huge honor for me—it’s a recognition for my design work and a confirmation of a successful cooperation with an excellent company.”

With this prize, Metro joins a long list of successful models: NOMOS Glashütte has re- ceived around 120 awards for design,
and quality. The model Tangente, a design classic and the brand’s bestseller, has won 40 prizes alone. But the newer models are winners too—such as Ahoi, Zurich, Lux, and Lambda, which have won eight awards since 2013. And now Metro joins them.

The German Design Award is recognized as one of the foremost international design priz- es, which strengthens the reputation of designers and companies alike. It honors high quality products and projects from product and communications design as well as inno- vative personalities in the German and international design worlds. The German Design Award is the ninth prize for NOMOS Glashütte this year alone, joining the iF Product Design Award (Ahoi), Red Dot Design Award (Lambda Weißgold), Watch of the Year (Ahoi and Tetra 27 Karat), Goldene Unruh (Orion 38 grau, Ahoi Datum and Lambda Roségold), and Luxe!Design Award (Ahoi).

All the same: “Despite our success, every new prize is just as important and significant as the very first one, as it is a recognition of a great deal of hard work; we are delighted about it, drink a glass of champagne to celebrate, and then simply carry on,” says Judith Borowski, responsible for brand and design at NOMOS Glashütte. 

Continuing to create beautiful watches that break new ground in design. “It never be- comes routine”. 

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