Wednesday, September 24, 2014


This is a question that I have been asking myself quite a bit lately.  Why do I do this?

I would like to think that first and foremost, I like watches.  That is where it all started.  And if I'm very honest with myself - and with you, that is what found me at San Francisco's Tourneau back in 2003.

A few years later I was working for DOXA and now 11 years later I am here.  And sometimes I forget why I do this.  I do this because I love it.  I enjoy talking (in this case writing) , about watches, the people who make them, and all of the goofy "rock star idol worship" that we as fans latch onto.

From time to time, I (like many other bloggers) get frustrated.  Because ultimately it should be a meritocracy.  It should be about putting stuff out there and standing behind it.  But clearly it isn't.  In an effort to be honest but fair, OMEGA, Tissot and Breguet have made it clear that they will not be laying awake nights worrying whether or not I write about them - and fair enough.  Other brands have anointed their "favored children" who will get the "exclusives, and then expect the rest of us to write about them and our competitors… sorry, I don't give two shits about Hodinkee, A Blog to Watch or Watch Anish.  There, I've said it.  I am nobody to them, they are nobody to me.  If I get one more misguided email from a well intentioned PR person inviting me to an "exclusive event" where I can meet a "world-famous" blogger… Point of full disclosure - I'm my own favorite blogger, and I don't have to drive two hours and pay valet parking to spend time with myself ; )

For the foreseeable future - you will only be reading about things that I like, and that I think you will enjoy and find fun.  And frankly, the big brands can suck it if they don't get it.  Not to worry - the "big boy bloggers" are always ready for a sweet backhander, the brands will always be able to make it worth their while  ; )

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