Tuesday, September 16, 2014

Peanut Butter or Nutella?

Over dinner with a veteran of the watch industry last night, I was reminded of one simple truth -
not every market can be "marketed to" the same way.

What works in Asia will not necessarily work in North America, just as what works in the US is not necessarily going to carry the day in Europe.  Maybe to put it more simply - think of a watch like a piece of toast - we can all agree that we like toast, we just like different toppings on it.  When we say:  watch brand x can't sell in country y, consider that it might not be the "toast" (or watch in this case), it might be what you are "spreading" on it - the marketing plan ; )

No comments:

Post a Comment