Thursday, September 25, 2014

A Very Happy Tenth Anniversary to Greubel Forsey

10th Anniversary Greubel Forsey from Greubel Forsey on Vimeo.

10 years already – how time flies! Watchmaking tradition is transcended thanks to a truly original approach

Founded in 2004, Greubel Forsey celebrates its 10th anniversary. Located in a hi-tech building in La Chaux-de-Fonds, the Atelier employs almost 120 professionals producing around one hundred exceptional timepieces a year.

An impressive number of patented inventions and extraordinary creations – with multiple honours from highly prestigious awards – mark this first decade. The signature, created by Robert Greubel and Stephen Forsey, attracts a select circle of sophisticated connoisseurs. Eminent watchmaking professionals also acknowledge the excellence of their timepieces. All this in only ten years since its launch! They pay tribute to the special attention given to each and every detail as well as the artistic dimension, which is incessantly enriched as demonstrated in the Fresque film.

But not everything has been invented! Innovation, savoir-faire and craftsmanship

The very first Greubel Forsey creation, the Double Tourbillon 30°, embodies the values of the company, i.e. invention, expertise and craftsmanship. By pushing back the limits of the tourbillon, the watchmakers created a link between the traditional and the contemporary. This invention, which was followed by numerous others, set the agenda for the first decade, i.e. exploring the little trodden path between science and art. In addition to technical research, Robert Greubel and Stephen Forsey push both the aesthetics of their timepieces beyond the limits; as well as the finish of the component parts whether they are visible or not. This truly speaks volumes about the quest for perfection that drives these creators! 

Pushing back the boundaries... Six key inventions and
over fifty registered patents

Technical innovation and a revolutionary architectural approach characterise all Greubel Forsey timepieces. The heart of the mechanism is systematically showcased thanks to its bold aesthetic design that is in complete harmony with the technical concept. This dual creative approach (technical and artistic) has enabled the duo to revitalise (to perfect and develop in a totally unprecedented manner) certain mechanisms such as the tourbillon, which had evolved very little since the end of the 18th century.

Powerful genetic markers New watchmaking codes

Robert Greubel and Stephen Forsey have continued alongside the inventions of primary mechanisms. They imagine and materialise new ways of displaying traditional complications as in the GMT timepiece. The architecture of their timepieces readily adapts to an asymmetrical form, while other designs are resolutely contemporary. Over the years, this aesthetic – even artistic – dimension has become an intrinsic element of their creations.

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