|Courtesy of Raymond Weil|
It is not easy to take over from a legend. But as I once heard said, you can't necessarily follow their footsteps, you might leave bigger ones of your own!
So here is the news, straight from the source -
Elie Bernheim, grandson of the eponymous founder of the independent watch brand, RAYMOND WEIL, is proud to take over the reins from his father Olivier Bernheim, and lead the family company. This act sets the stamp of the third generation at the head of the Swiss watch company. Elie Bernheim was named as Chief Executive Officer (CEO) on 8 April, 2014.
Elie Bernheim joined the company in 2006 after graduating from the prestigious Hospitality Management School of Lausanne. Representing the third generation of the family company, Elie Bernheim – grandson of Mr Raymond Weil – has been the guarantor of continuity of the Brand’s heritage, founded on the watchmaking know-how and unflinching adherence to its values.
With expertise in watchmaking, marketing and company management, Elie Bernheim was in charge of the development and optimization of the global strategy for RAYMOND WEIL during recent years. It was in the context of a continuing respect for this heritage firmly entrusted to him, which has constituted the cornerstone of the remarkable success of this watchmaking Brand over the years, that Elie Bernheim embarked on his career in the company.
In parallel with his in-depth product knowledge and expertise, Elie Bernheim will remain the head of RAYMOND WEIL’s marketing department. Respecting the founding values remains essential to his vision for the future. This is what will seal the success of all the dynamism, ambition and energy that he hopes to harness for the benefit the family company.
While analytical and pragmatic, Elie Bernheim is nonetheless passionate about life, the Arts and music. Essentially inherited from his mother, who is a professional pianist, the passion for music is today breathing a new lease of life, animating each new product development or marketing positioning.
Elie Bernheim succeeds his father Olivier Bernheim, who proudly passes on the baton. Olivier Bernheim joined the family company in 1982. He became the Chief Executive Officer of RAYMOND WEIL in 1996 and will remain President of the Board of Directors and company consultant.