Well, it would seem that this year's Tempus Fugit Initiative has been joined!
I am very happy to say that I was forwarded this message from La Chaux-de-Fonds this morning -
A fantastic proposal, James. I agree to join the Fund with the two brands Girard-Perregaux and JEANRICHARD. Let's make it happen.
So that is $10,000 in and 2 brands in - Who else out there is in?
For those of you who missed it, here is the original post -
Dear watch companies,
What if each one of you could take even $5,000 from your annual budgets and donate it to a common cause? What if the mighty SWATCH, Richemont, LVMH, ROLEX, Sowind, Audemars Piguet, Patek Phillipe, Ulysse Nardin… what if you all came together with a reasonable contribution with the sole goal of trying to fix an "unfixable" problem?
What if 100 watch companies in the world each contributed $5,000 - or more - to fund rangers to protect elephants and rhinos from poachers? What if based on that, we could then go to people with even more money? What if your KINDNESS and willingness to do something that was totally selfless then triggered people like Phil Knight of Nike, or Oprah Winfree, or Bill Gates - I mean, let's aim high here! What if that all got so much money - and so much attention, that it would be better financially for a father to become a ranger, rather than to become a poacher?
And what if that action, created a groundswell in China and Vietnam to help people understand that maybe, just maybe the preservation of a species is more valuable than a dubious aphrodisiac?
So, let's name some names - Biver, Hayek, Hoffmann, Sofisti (THANK YOU!), Stern, Marini, Raffi, Stas and all the rest of you -
Are you really interested in doing something great - or is it just talk and PR?
What am I asking for? $5,000 - that is WAY less than you spend on a month of advertising.
Do you really want to make a mark in the world and not just talk about it? Here is a chance to do it!
Who is in?