Tuesday, December 10, 2013

Fire Sale!

Okay, imagine that a few months ago you bought a Vulcain watch for full price?  Imagine now that you find it pretty much slashed by over 50% in various grey market locations, and even deeper by various resellers on Ebay - one in particular in New York offering "prices soooo low - they're INSANE!"

"Our operators are standing by!  Prices this low, these babies won't last long!"

Congratulations - if the intention was to irrevocably damage a brand, mission accomplished.

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