Following the founder Daniel Jeanrichard’s approach of
passing on know-how and fostering
young talents since the 17th
century, JEANRICHARD’s association with
Kind Surf is built
on these strong common values that help people, and
especially young ones, facing and
overcoming everyday challenges:
“Frequently, we face
situations that demand confidence in ourselves. The time to take any decision –
and in terms of surfing – the time to choose the appropriate wave”, said Bruno
Grande, COO of JEANRICHARD. “Together with Kind Surf, we want to help reach
children in disadvantaged situations, without resources or with physical or
mental disabilities with a message of hope. Surf is like a
lesson for young people, when choosing the wave, choosing the right timing and
having confidence in themselves, being brave and persistent – much like in any
everyday situation.”
“As no wave is the same,
you become more creative and dynamic. Surfing serves as a therapy, helping
young people strengthen their own initiative and decision-making capacity”,
Kind Surf Founder and President Almudena Fernandez said. This is also very much
in line with JEANRICHARD’s values and Philosophy of Life: “We are excited to
work with such a strong partner to help the youth who are placed at a
disadvantage and with time provide them the necessary support to ease their
personal growth and foster self-belief – or as JEANRICHARD would say: live
their lives to the fullest.”
Her wave of experiences while
working and travelling around the world has led Fernandez to establish Kind
Surf back in 2013 with the goal of introducing a project that not only allows
disadvantaged youth to practice surfing, while helping them to make the very
best out of every opportunity, but also encourage them to think about their
responsibilities towards the environment around them: earth, water and air - all
of our elements, to which we have added the fire of passion and which in turn also
inspire the collections Terrascope, Aquascope, Aeroscope and 1681 of
JEANRICHARD and reflect the spirit of the brand.
To officially launch the
partnership, Kind Surf presented together with JEANRICHARD a two day event in
Zarautz in Spain from 29 to 30 August 2013. During these two days spend at the
local beach, several activities took place for the children present – ranging
from surfing, to cleaning the beach or painting – which has lead to the
participants’ works now being exhibited at the Balenciaga museum close to
Zarautz.
No comments:
Post a Comment