Sunday, September 8, 2013

Filip & Co - The Bling is the Thing!

This is the BLUEBLOOD from Filip & Co.  And in fairness, the "bling" is just a delightful bonus!

Courtesy of Filip & Co Watches
Now having seen yet another FULL PAGE ad in the New York Times heralding the "RETURN" of watch making in the US, I thought I would share a step by step photo story on how Filip Blazevic assembles his watches ONE AT A TIME in his workshop in the Cleveland area.  

Filip lets his work, and his watches speak for themselves.  So you will not have to depend on a huge marketing budget to let you know about it - you simply need to use your eyes ; )



Courtesy of Filip & Co Watches
Step one - Filip starts with the case.  For the BLUEBLOOD he went for  a unique case style with a central lug/strap attachment.


Courtesy of Filip & Co Watches
Fancy a diamond bezel?  Well, Filip doesn't order "ready made" cases with the bezel knocked-in.  He assembles each case one at a time.


Courtesy of Filip & Co Watches


Courtesy of Filip & Co Watches
Bezel, meet case!


Courtesy of Filip & Co Watches
One at a time, done by hand.


Courtesy of Filip & Co Watches
The case is 38 mm in diameter, the movement is the ETA 2824-2.  Sapphire front and back.


Courtesy of Filip & Co Watches
The result, frankly, speaks for itself.

Courtesy of Filip & Co Watches

So just something for you to think on.  A watch assembled on the North Coast of America!





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