Wednesday, June 19, 2013

The Watch Industry and the Transfer Window - Eterna... Again

News arrived in my in box from Corum's North American PR office earlier this afternoon -
Courtesy of Corum
 It was announced today that Corum's CEO Antonio Calce has assumed responsibility as the CEO of Eterna in addition to his current role with Corum. 

Readers, as ever you are free to draw your own conclusions.

Here is the release from Corum -

Antonio Calce, CEO Montres Corum also appointed CEO of Eterna

June 19, 2013 – With immediate effect, China Haidian Holdings Limited (“China Haidian”) is
pleased to announce the appointment of Mr Antonio Calce as CEO of Eterna in addition to his
current and continuing responsibilities as CEO of Montres Corum Sarl.

This strategic appointment demonstrates the long term vision of China Haidian and the confidence
of both partners for the continued development and growth of the two brands.

Mr. Hon Kwok Lung, Chairman of the Executive Committee of China Haidian, said: "It is my great
pleasure to have Mr Antonio Calce accepting this challenge. Since 2007, he has repositioned Corum
to its due place in Haute Horlogerie and I am confident of his ability to rebuild Eterna. I will enjoy
working with Antonio Calce, whom I trust to ensure effective management of both companies. "

Antonio Calce, CEO of Corum, said: "I am very pleased to have a strong relationship with Mr Hon
based on confidence and trust. I am attached to Eterna’s incredible history and with its industrial
asset, I strongly believe in its potential. There will be much synergies to jointly exploit and my
immediate mission is to put Eterna back at the forefront of the Swiss watchmaking landscape.”

About Eterna

Eterna is a Swiss watch company founded in Grenchen, Canton Solothurn on the 7th of November
1856 by Dr. Josef Girard and Urs Schild. Since 1856, it has manufactured high-quality mechanical
timepieces born of traditional craftsmanship. Over its more than 150 years of existence, numerous
major developments have emerged from the company’s workshops.

About Corum

Recognized both for its aesthetics and its technical excellence, Corum is proud to contribute to
perpetuating the values and know-how of traditional high-end watchmaking, and project them into
the future by creating the watchmaking of tomorrow today. Founded in 1955 in La Chaux-de-Fonds
(Switzerland), Corum has made creativity, consistency and long-term vision as its guiding mission.
Following in the lines of the founders, Corum is more than ever faithful to the iconic collections that
created the reputation and brand awareness, but giving them a powerful modern twist its hallmark
innovation and technical progress.

About China Haidian

China Haidian Holdings Limited (“China Haidian”) (Stock code: 256) is a publicly listed company in
Hong Kong Stock Exchange since 1991 which is controlled by Mr. Hon and his family.
The group’s primary activity is the manufacture of proprietary watch brands and the distribution of
both proprietary and selected Swiss luxury watch brands in China and throughout Asia.
The Group owns “EBOHR” and “ROSSINI” watches brands, both of which are in the top 4 domestic
watch brands in China.
The Group also owns the Swiss brand Eterna which has a license to manufacture and distribute
globally “Porsche Design” watches.

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