Monday, April 8, 2013

OMEGA Signs PGA Champion Rory McIlroy

This just in from OMEGA -
Coourtesy of OMEGA
OMEGA is thrilled to announce its newest ambassador, golf superstar, Rory McIlroy, one of golf’s most talented and accomplished players. 

We are pleased to share with you the latest  from Swiss watchmaker, OMEGA. This week, OMEGA took its association with the game to an even greater level with the signing of Rory McIlroy.    

The popular golfer and two-time major champion from Northern Ireland has entered into an agreement with OMEGA that will make him part of a roster of ambassadors featuring many current golf stars including Greg Norman and Stacy Lewis as well as leading figures from the world of entertainment such as Nicole Kidman, George Clooney and Daniel Craig. 

OMEGA President, Stephen Urquhart is thrilled with the signing, saying “Rory is one of those golfers who lights up every course he plays on. In recent years, he has been golf’s most exciting player and he has already attracted legions of new fans. He’s the sort of golfer who is good for the sport and for its image and we are all looking forward to seeing how far his extraordinary talent will take him. We are delighted that he is now part of the OMEGA family.”

Rory McIlroy is looking forward to the partnership as well stating, “OMEGA has a rich history in sport, both with the Olympics and in golf, and I have always had great experiences playing in its events. I have been a fan of the brand for a long time so to now be an OMEGA ambassador is special for me. I am truly excited about this new partnership and look forward to many great years together.”

In 2012, Rory played a prominent role in the Ryder Cup in Medinah, where OMEGA served as Official Timekeeper. Securing his place in golf history, McIlroy has won numerous championships including the 2011 U.S Open where the young athlete set a record score of 16 under par on his way to an eight stroke victory. The following year McIlroy went on to win the PGA Championship in 2012. 

Since its inception in 2011, OMEGA’s multi-year partnership with The PGA of America has made a clear statement on the importance of the sport in the brand’s global marketing strategy. OMEGA will serve as the official timekeeper of the Rio De Janeiro Olympics in 2016, when golf will make its return to The Games.

No comments:

Post a Comment