OMEGA opened its newest flagship store opened today at the Mall at Millenia, in Orlando, Florida.
The 864-square-foot OMEGA Boutique will offer the brand’s entire selection of products, including each of its luxurious watch lines, and fine leather and jewelry collections.
The Mall at Millenia OMEGA Boutique is an important part of the brand’s retail strategy. In December of 2000, Nicolas Hayek, the Chairman of Swatch Group, made a bold announcement at the grand opening of the first OMEGA Boutique in Zurich, stating that OMEGA’s ambitious goal was to extend the corporate boutique network to include 50 retail shops devoted exclusively to OMEGA products within ten years. By 2008, OMEGA had already met that target.
The Mall at Millenia store, one of four OMEGA boutiques to open in the United States in 2013, is a central component of the next phase of the brand’s retail growth. Since 2010, OMEGA has opened 27 boutiques across the United States.
“There are a number of reasons for us to build up our network in the U.S.A. We are in a strong position thanks to our global success and we believe in America. We are confident that it is an ideal time to make this major commitment there,” said OMEGA President Stephen Urquhart.
|Courtesy of OMEGA|
Inside the OMEGA Boutique
When visitors enter the OMEGA Boutique, they will be warmly greeted by a staff who specialize in the 164-year-old watchmaker’s product line.
Beyond the sales areas are special displays with showcases featuring OMEGA’s brand ambassadors on one side of the hall and selections from the Fine Jewelry and Fine Leather collections on the other. There are also designs dedicated to special launches and to seasonal products.
The OMEGA Ladymatic, the brand’s newest line of exquisite mechanical watches for women, will also be available in the boutique.
Expert after-sales service
One part of the Boutique is a customer service center offering expert consultation and warranty servicing on all OMEGA products. The members of the specially-trained staff at this OMEGA Boutique in Florida are enthusiastic about sharing their unparalleled knowledge of one of the world’s most respected watch brands.
The Mall at Millenia OMEGA Boutique features OMEGA’s global design concept, a façade found in each of the brand’s boutiques located around the world. The design concept is presented in the window displays and interior design of the boutique and has been conceived around the themes of sun, water, earth and time. Brilliant lighting illuminating the products in the show window represents the sun’s energetic light rays.
A stroke pattern above the displays casts shadows and reflects light – a perfect depiction of clouds, which gather water and generate rain. Vertical tracks express rainfall, the rain symbolizes time which is never still and never returns in exactly the same form.
Below the displays, chiseled and silvered glass represents an exposed cross section of the earth, which conveys a history of time.
|Courtesy of OMEGA|