This just in from Maurice Lacroix -
Maurice Lacroix and Fisker Automotive have announced a new co- branding agreement that will see the two entities join forces in worldwide brand building activities. Furthermore, Henrik Fisker will act as an official Maurice Lacroix Ambassador, promoting common values and a joint perception of innovation and design.
|Courtesy of Maurice Lacroix|
The partnership announcement was made in margin of the Mondial de l’Automobile in Paris where Maurice Lacroix and Fisker Automotive held a joint event for over 150 invitation-only VIP guests and international media. Marc Gläser, Managing Director of Maurice Lacroix SA, presented the new partnership in the following terms: “I am delighted by this partnership with Fisker Automotive ! It is a fantastic and unique opportunity for Maurice Lacroix to collaborate and share ideas with some of the most modern-thinkers and best designers of the automobile industry. Both companies have the innovative spirit and the audacity to develop products that truly stand out”.
Henrik Fisker, designer of some of BMW and Aston Martin’s most iconic sports cars and now CEO and co-founder of Fisker Automotive said: “I find this partnership with Maurice Lacroix really exciting ! The Maurice Lacroix watches immediately inspired me and I believe that both our brands share this nice combination of beautiful, understated design with excellent engineering. Our products breathe authenticity and confidence… two key ingredients to create timeless luxury products”. Fisker Automotive also announced in Paris the securing of new equity funding in excess of $100 million. Since its inception in 2007, Fisker Automotive has raised over $1.2 billion in private equity.