Wednesday, August 29, 2012

Summer re-run - Why Girard-Perregaux Matters

It seemed only fitting as we are on a theme of sorts!

This first ran on November 8th of last year -

To be fair, this is really more of a "why Girard-Perregaux, JeanRichard and SOWIND matter".

Luxury/Haute Horology. That's sort of a scary set of words for a lot of watch fans out there. It becomes almost an intimidating language when spoken "at" you. And that's just the experience for the customer. When you are writing about it, it becomes a minefield of egos, vanity flexing invisible muscles, until you discover that perhaps the emperor wasn't really wearing any clothes at all.

But then there's GP. Even with the emergence of a new partner, new money, you still feel the identity of the Macaluso family, as well as all of those loyal to them. You have the true sense of people who are actually passionate about what they do. To use the footballing example that I often heard - the name on the front of the shirt is far more important than the name on the back. In other words, it is not so much about the latest public relations event with a star ambassador. No, the watches do the talking. And they have quite a story to tell. In looking at the latest releases, I can honestly say that these newest additions to the GP collection show a brand that has focused on making a beautiful timepiece that people might actually wear.

And the people at GP are perhaps some of the most generous in the world in terms of giving of their time - even to humble bloggers like myself. I speak from experience.

Yes, Girard-Perregaux manufactures and sells luxury watches, that cannot be denied. And Girard-Perregaux is a valuable brand. This cannot be downplayed, but remember, it was not always like this. To me what is clear is that it is the people behind GP, the energy that flows through them - that is the real asset of the brand. You see it at every level from the top down. You FEEL it.

And this is why Girard-Perregaux matters.

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