Friday, August 31, 2012

Jaeger-LeCoultre: A Rose for Emergency

It is always nice to see a luxury brand involved in real, honest and valuable charitable work for the good of others - Well Done Jaeger-LeCoultre!

Here is the info:

On the occasion of the 69th Venice Film Festival, Jaeger-LeCoultre is pursuing its partnership with Emergency, a humanitarian organisation established in 1994 to help the victims of civil wars and poverty, by supporting maternity hospital opened by Emergency at Anabah in Afghanistan, a country where the health of mothers and their children is an urgent daily concern.
Courtesy of Jaeger-LeCoultre
Every month over 300 children are born in the maternity hospital of Anabah.
At an average rate of 10 childbirths per day, over 100 babies are expected during the Venice Film Festival, and Jaeger-LeCoultre will finance the centre for the entire duration of the festival.  Cinema stars will join Jaeger-LeCoultre in its commitment.

The "A Rose for Emergency" project by Jaeger-LeCoultre was indeed inspired by these precious blooms. In Afghanistan, a rose is a much appreciated and meaningful flower: it is a symbol of love, of purity, of delicacy and of life, a flower that blossoms in a country devastated by war and poverty. Like the other Afghan Emergency centres that are also surrounded by superb gardens, the maternity centre is set amid a beautiful rose garden.

In support of this important project, celebrities joining the humanitarian action will walk the red carpet in Venice holding a rose and wearing the watch that symbolises this operation. The watches will then be sold by Christie’s auction house and proceeds will entirely be donated to Emergency in order to help fund the centre.

Emergency Maternity Centre in Anabah
Established in 2003, the facility offers gynaecological, obstetric and neonatal services in the Northern areas of Afghanistan, a region with a population of over 250,000. The maternity
centre located near the Emergency surgical centre is the region’s only specialised facility offering its services free of charge. The centre has implemented a prenatal care programme to monitor pregnancies and to provide timely treatment for any pathologies that arise. International and national midwives carry out periodical monitoring missions of pregnancies at the First Aid Posts and Health Centres spread over the region. The Afghan team of personnel employed at the Maternity Centre is composed exclusively of women. Emergency directly handles their recruitment and professional training.
Maternity centre statistics (
updated on 31/03/2012): out-patients: 86,909 – in-patients: 22,399 – surgical interventions: 4,841 – children born: 15,018
Emergency ONG ONLUS
Emergency is a humanitarian association established in 1994 to help the victims of civil wars and poverty.
Since 1994, Emergency has intervened in 16 countries, through building hospitals, surgical centres, rehabilitation centres, paediatric clinics, healthcare centres for primary medical assistance, maternity hospitals and cardiac surgery centres.
Since 1994 Emergency doctors have treated over 4.5 million people.

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