Friday, May 4, 2012

The Milus Snow Star Watch

This is something new from Milus which I think is INCREDIBLY cool!

Courtesy of Milus
According to the press release, during the 40s US Navy pilots were given items that could be traded.  These were sometimes referred to as "life barter kits".
Courtesy of Milus
Milus has gone back into the past to offer something that I sincerely feel transcends trends.

Here is the release straight from Milus -

A watch at the heart of history
During the 1940s, US Navy pilots were given valuable tradable items along on their
missions to ensure their survival. These “life barter kits” contained notably a Milus Snow Star watch. Today, Milus is paying homage to this flagship model from its own history – and history in general – by re-issuing the Snow Star in two limited editions, one in red gold and the other in steel. They come with cufflinks of very original design.

Navy pilots were sometimes forced to land in unknown, even hostile, territory. So the US Navy operating in the Pacific decided to give them hermetically sealed rubber boxes containing valuable items that would allow them, in the event of a parachute jump or forced landing, to negotiate for information, for their freedom or even their lives. This “life barter kit” contained among others two rings, a chain with a gold pendant and a watch from Milus, the Snow Star “Instant Date”, with an instant calendar and very stylish look. It was a choice that bore witness to the excellent technical and aesthetic reputation of the Swiss brand. In honour of the “Life barter kit”, which most probably saved many lives, Milus is now offering two exclusive editions of the Snow Star aimed at aficionados of beautiful watches rooted in history. 
Courtesy of Milus

Limited edition “Snow Star Heritage” in 18-ct red gold
This watch in 18-ct red gold is being offered in a limited series of 99 numbered pieces. The 40-

millimetre polished case contains an original, 1940’s manual movement that has been entirely

overhauled, with a sweep second hand an instant date that appears in a window with a

magnifying lens. The red gold underscores the timeless quality of the case, with its narrow,

smooth bezel and incurved lugs. The dial is the epitome of readability and refinement, with a

sun-brushed silvery backdrop and two types of applied facetted red gold-plated hour markers.

The screwed case back reflects the aesthetics of the original timepiece: satined and polished

finishing, engraved model name and historical Milus logo, a stylised rendition of the Greek god
Courtesy of Milus

of travellers, Hermes, with his winged helmet. The watch has a black alligator strap and an

ardillon buckle of 18-carat red gold, plus a changing system that does not require a tool. It comes

with an additional aeronautic strap that celebrates the one found in the original “life barter kits”.

The strap can be easily slid under the attachment bars.

As testimony to the “Life barter kit,” Milus decided to deliver the red-gold Snow Star watch with

a piece of men’s “jewellery” related to the world of aviation: a pair of red gold cufflinks with a

very original design. One represents an airplane from the front, with a golden propeller turning

with the movements of the wearer’s wrist, the other is a real compass that will always indicate

the right direction. It’s a playful accessory, sophisticated as well, like all Milus watches. The

ensemble is presented in an elegant leather-covered box, with an 18-ct gold military

identification tag showing the number of the limited edition.

The Snow Star is also available in stainless steel -

Limited edition “Snow Star Heritage” in steel

The steel watch has been issued at 1940 numbered pieces. The case and dial display the same

contemporary geometry as the red gold model, however with rhodium-plated indices. The Swissmade,

automatic mechanical movement guarantees maximum precision when displaying the

hours, minutes and seconds – and of course the date that instantly jumps at midnight. This

timepiece can either be worn with a black calf-skin strap or on an additional strap celebrating its

historical past in aviation. For those who appreciate objects with a strong character, Milus has

complemented the watch with a pair of cufflinks of very modern design, each incorporating a

compass. The vintage style presentation box also contains a silver military identification tag with

the number of the limited edition and the historic Milus logo.

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