Wednesday, May 30, 2012

Frisland God - Hand Engraved Special Edition

This is the latest offering from JS Watch co. Reykjavik -

Courtesy of JS Watch co. Reykjavik
 This is the Frisland Goð.

This is a very unique piece in that it litterally incorporates genuine ash from the Eyjafjallajokull volcano.  For many of us, this would just represent an environmental hazard and a bit (or more) of irritation.  But in the "When you have lemons, make lemonade" spirit - the folks at JS Watch co. came up with a fanastically clever idea. 

In their own words -

Wear a Piece of the Earth

In 2010, the volcano Eyjafjallajokull, turned the whole world upside down by discharging incredible amounts of ash into the sky.

Designing this watch we spent a lot of time scrutinizing old objects at the National Museum of Iceland.

The Dial is made with genuine ash from Eyjafjallajökull volcano, the case is hand-engraved using ancient-style motiv. On the side of the watch one can see the word ÍSLAND (ICELAND) written in "höfðaletur", (head letters) unique Icelandic font.

And here are the specs:

Technical specifications


Mechanical movement “Execution Top”.

Automatic winding.

25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

38-hour power reserve when fully wound.

Fine tuning “Assortment Chronometer”.

Shock protection Incabloc.

Adjusted to five positions.


Material: Surgical grade German Stainless Steel "316L"

Diameter: 42mm, height 12mm.

Surface finish: Hand Engraved ancient-style motiv.

Curved Sapphire Crystal with multi anti reflective coating on the inside.

See-through Sapphire Crystal back.

Water-resistance 50 meters.


Black dial made from volcanic ash with Arabic

numerals and indexes.

White material on numerals and hour markers.

Date display at three o'clock and day display at nine o'clock.


Rose Gold with white luminous and red second hand


Handmade 20mm Genuine Teju Lizard or Alligator with JS Watch co. Reykjavik deployment clasp.

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