Wednesday, March 21, 2012

For Girard-Perregaux maybe it is easy "being green"



Girard-Perregaux Creates Unique Timepiece for Christie’s Annual Green Auction to Save the Earth

Courtesy of Girard-Perregaux
New York, NY (March 14, 2012) – Girard-Perregaux, iconic luxury Swiss watch brand, is proud to announce the creation of a unique timepiece to be auctioned during Christie’s Annual Green Auction on April 11, 2012. The event, hosted by Christie’s for the third time, will take place at Rockefeller Center a few days before Earth Day.




The Green Auction is a borderless collaboration of individuals, organizations, and businesses who are engaged, in spirit and action, in the protection and conservation of the environment. The star-studded affair is expected to raise millions of dollars in proceeds for four of the world’s leading environmental nonprofits- Oceana, Conservation International (CI), Central Park Conservancy (CPC), and Natural Resources Defense Council (NRDC)- specifically to benefit water-conservation projects central to each organization.



“We are honored to support Christie’s efforts to encourage the safe-keeping of our natural water resources”, says Michele Sofisti, CEO of Sowind Group (Girard-Perregaux and JeanRichard). “It is important for all of us at Girard-Perregaux to contribute with our own grain of sand in this important fight, which is of great importance for our future generations and an issue that needs much support to increase awareness”.



“We are proud to be working with Girard-Perregaux again on this initiative”, says Toby Usnik, International Head of Corporate Communications for Christie’s International. “They have always been a constant supporter of our Green Auction and we are excited to have such a powerful brand on board for this important event”.

The 2012 Green Auction will be the third time the brand has supported this event, since its start in 2010, and will be co-chaired by Graydon and Anna Carter, James R. Hedges IV, Fran├žois-Henri Pinault and Salma Hayek, and David and Susan Rockefeller. The evening will feature a live musical performance by Grace Potter of Grace Potter & the Nocturnals. Following an exclusive cocktail reception, the live auction will offer attendees the opportunity to purchase one-of-a-kind fantasy lots including a unique Girard-Perregaux timepiece. The Sea Hawk 1000m “Green Auction” features a steel and rubber 44 mm case, houses a Girard-Perregaux manufacture automatic movement with power reserve indicator and is water resistant to 1,000 meters.





http://www.girard-perregaux.ch/


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